Internationalization and promotion are associated but not the same matter. Internationalization contains the policies and practices commenced by academic systems and institutions and even persons to deal with the worldwide academic ecosystem. Promotion relates to publicizing a product, organization, or venture to increase sales or public awareness. The rationales for internationalization of high institutional centre of excellence involve the academic, the cultural/social, the economic, and many others. Specific initiatives such as knowledge sharing, research mentoring, innovation hub extension programs, and others have been put into place as part of the internationalization and promotional strategies of the Institute of Tropical Forestry and Forest Products.