Browsing by Author "A.R. Norhayati Rafida"
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Publication The Academia's Multidisciplinary Approaches in Providing Education, Scientific Training and Services to the Malaysian Halal Industry(IDOSI Publications, 2013) ;Alina Abdul Rahim ;A.R. Norhayati Rafida ;H.K.M.W. Syamsul ;A. Siti MashitohM.H.M. YusopAbstract: The major challenge faced by the Halal industry is the shortage of knowledgeable work force thatunderstands syariah requirements and implementing this theoretical knowledge into actual industrial practice.This paper highlights a multi-disciplinary approach towards Halal education, scientific training and services.As a multi-racial country, in Malaysia, one needs not necessarily become a Muslim, in order to be activelyinvolved in the Halal services and production line. Ignorance, confusion or deliberate fraudulent practiceswill consequently result in the presence of adulterants or contaminants in the product, making it Haram orSyubhah with negative consequence on Halal branding. The Halal integrity and values are thus compromised.The Malaysian Standard MS 1500:2009 and the Trade Description Act 2011 are legal guidelines, mandatory forthe acquiring of the Malaysian Halal logo. Understanding the principles and practices ofHalalan andthoyyiban, with hands-on knowledge that meets industrial needs and demand, is necessary to cater for the rapidexpansion of the Halal industry and to achieve compliance. As a niche-comprehensive university, UniversitiSains Islam Malaysia have collaborated with the Halal industry and government agencies in the developmentand implementation of training modules for meat slaughterers, laboratory analysts and those involved in theareas of food, pharmaceutical, cosmetics and consumer goods. The Halal Executive Program with HDC wasdone, to fulfill the needs for trained human resources for the monitoring and surveillance agencies. This holisticinitiative of combining syariah knowledge with technology has benefited the Halal industry, the NGOs,education system and the Muslim communities and consumers. Key words: Multi-disciplinary Halal Assurance Education Capacity building - Some of the metrics are blocked by yourconsent settings
Publication Crisis Communication And Management On Food Recall In The Malaysian Food Industry(IDOSI Publications, 2013) ;M.A. Kal-Kausar ;A.R. Norhayati Rafida ;N.H. Nurulhusna ;A.R. AlinaA. Siti MashitohAbstract:Food recall is the process of removing the contaminated product which can cause harm to theconsumer. The aim is to protect the public health and interest prior to traceability. This research wasconducted to identify the perceptions of food industries towards the importance of food recall. A qualitativeapproach is employed using an interview method on three respondents selected from food industries whowere responsible in various departments namely the Quality Assurance (QA) and Research and Development(R and D). The efficiency of the procedure included documentation, communication and the deadline. Thefood recall activity has significant impact on tracking the product batch that was contaminated. Not onlywill it reduce the cost and regain the trust from consumers, at the same time it will protect public health.Therefore, this process is essential to be constantly evaluated for continuous systematic improvement.The strengths of food recall activity practiced in Malaysia are found to be the communication among foodindustries, authorities, media and consumers as well as the strictness of the competent authority such as theMinistry of Health (MOH). This study suggests the use of global networking system in the food recall activitywhile communication and documentation are to be implemented effectively by the particular food industry andother products in general. Key words: Food recall Traceability Crisis Communication Management - Some of the metrics are blocked by yourconsent settings
Publication Perception Towards Halal Awareness And Its Correlation With Halal Certification Among Muslims(IDOSI Publications, 2013) ;A. Siti Mashitoh, ;A.R. Norhayati RafidaA.R. AlinaAbstract: Halal certification creates challenges to the industries due to the specification given in the policy.Consolidation of the Halal certification can be obtained by considering the role of the Halal certificatestowards enhancing the reputation associated with Halal certification. The objectives of this study are to examinethe level of awareness on Halal products and the respondents’ perceptions towards Halal Certification and toidentify the differences between gender and acknowledgement of IHRAM towards the relationship betweenthe awareness of Halal and Halal certification. A survey was carried out using a questionnaire measuring thetwo variables using aLikert scales ranging from 1 - 5. The findings revealed that there is a moderate andpositive relationship between the respondents’ awareness on Halal and their perception towards Halalcertification. The greater the number of people who get to know IHRAM, the higher the awareness on Halal andthis increase the need for Halal certification among consumers. It implies that increases in awareness leveltowards Halal issues are correlated with increases in their perception towards Halal certification. As a continuityof this research, an extension that includes bigger sampling size may be more beneficial in explaining therelationship. Key words: Halal Certification Awareness IHRAM Correlation