The Palestinian cause is enduring some critical phases in the history of conflict against the Zionist occupation state. A vast segment of our people is vulnerable to Zionist attempts by the Zionist intelligence that target the Palestinians' national identity done by media technology specialists, and psychological tactics through social media are used to gradually remove the national identity of the Palestinians and replace it with a bogus one. Israel nowadays employs social media and frames its messages to target all the five components of the Palestinian national identity: the right of return, the right of resistance, the Arab and Islamic dimension, the Islamic and cultural heritage, and the sovereignty of the State its borders. This paper analyzed the Israeli Arabic formal social pages, namely the coordinator, Avichay Adraee, Avichay Adraee, and Israel in Arabic. The aim is to understand the media and psychological tactics used to contact the Palestinian audience. the study found precise results that the Israeli social pages run by a clear strategy to attract the Arab and Palestinian followers and framed its media messages to attack the Palestinian national identity.

In recent years, Facebook and social media, in general, have become an essential and critical platform for Israel to direct its daily messages to all Arabs in general and the Palestinian audience in particular as part of its new digital diplomacy to polish its image among the Palestinian FB users. The Israeli occupation of the Palestinian land made Israel an oppressor state that the Palestinians consider the enemy. Since Israel cares about its public image and hopes to normalise this occupation, it attempted to directly exploit social media to interact with people via modern technology. This qualitative study attempted to analyse four official Israeli official Facebook pages in Arabic, namely 'Avichay Adraee,' 'the Coordinator,' 'ofir Gendelman', and 'Israel Speaks Arabic,' which are primarily directed toward the Palestinians in the occupied territories, and the Arabs in the Middle East, generally. The study collected Facebook posts for 11 months, from February to December 2019, and conducted a content analysis on these pages. The results exhibited in these pages adopted several media frames and strategies to attract and positively influence the Palestinian audience to change their image towards the occupation, become a more cultural and civilised entity, and normalise the occupation as a goal.