Purpose: This study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia. Design/methodology/approach: A focus group discussion was performed among seven Halal talents from the industries of various schemes. Using the theory of inventive problem solving (TRIZ) analysis approach, a functional model, as well as causes and effect analysis, is generated by the participants. The model is translated into a contradiction matrix to obtain the necessary solutions in developing a sustainable framework for Halal Talents in Malaysia. Findings: The cause-and-effect analysis reveals that poor career path, lack of training and poor salary structure are experienced by the participants. Research limitations/implications: Having had vast categories of halal industries, this research focuses on nine schemes under halal certification JAKIM which excludes banking and tourism. Practical implications: It is suggested that the implementation of mutual benefits should be in place to enhance positivism among Halal talents in the near future. Originality/value: Unlike the social science approach, the use of TRIZ analysis provides a substantial framework of sustainability among halal talents in Malaysia. � 2020, Emerald Publishing Limited.