Browsing by Author "Ahmad, Nursilah"
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Publication Assessing the suitability of information technology in supporting knowledge sharing in islamic banks in Malaysia(Asian Research Publishing Network, 2015) ;Abuazoum, Abdusalam A.A. ;Azizan, Nurdiana ;Ahmad, Nursilah ;Faculty of Economics and Muamalat ;Faculty of Science and TechnologyUniversiti Sains Islam Malaysia (USIM)Today, Islamic banks (IB) are starting to understand the relevance and importance of knowledge sharing. They are also beginning to appreciate knowledge as the most significant and valued asset that leads to organizational performance. Hence, promising motivational factors are expected to be helpful in emphasizing the need for employees to share not only crucial knowledge but also new knowledge to further ensure that the Islamic banking industry possesses the competitive edge they seek. This study aims to compare the use of IT to support KS behavior between staff members in conventional banks that have included Islamic banking in their system (CBs) and IB in Malaysia. The methodology in this study involves connecting two types of data when the researcher realizes the need to collect additional data after analysing the first set of data. The second phase of the research, which is based on the results of the first phase, is marginal, supportive, and intended to explain the initial results. The research findings provide useful information and help deepen the understanding of banks about motivating their employees' tendencies to engage in knowledge sharing practices. Applying Shariah texts for implementation in Islamic banking services is also best. � 2006-2015 Asian Research Publishing Network (ARPN). - Some of the metrics are blocked by yourconsent settings
Publication Consumers’ intention to purchase dates: Application of theory of reasoned action (TRA)(Malaysian Consumer and Family Economics Association, 2017) ;Asmaddy Haris ;Zulkefli, Zurina Kefeli ;Ahmad, Nursilah ;Daud, Siti Nurazira Mohd ;Muhamed, Nurul Aini ;Shukor, Syadiyah Abdul ;Kamarubahrin, Aimi Fadzirul ;Faculty of Economics and MuamalatUniversiti Sains Islam Malaysia (USIM)For years, dates are known for its numerous health advantages in both modern and traditional medicinal articles. Apart from its benefits, hypothetically, the consumption of dates is increasing due to the rising income level caused by economic growth. On that note, this paper investigates the role of attitude and subjective norms in determining consumers’ intention to purchase dates. Also, this study examines the role of demographic variables as moderating factors. Using purposive sampling method, a total number of 1,354 completed survey questionnaires were collected from eight (8) selected states in Malaysia. Descriptive analysis, Exploratory Factor Analysis (EFA) and Structural Equation Modeling (SEM) were performed. The results indicate that attitude and subjective norms influence consumers’ intention in purchasing while consumers’ marital status and income moderate the relationship between attitude, subjective norms and consumers’ intention. Findings from this study is useful for policymakers in encouraging and promoting daily consumption of dates as a food commodity in Malaysia. - Some of the metrics are blocked by yourconsent settings
Publication The roles of socio-economic characteristics in satisfying repeat Umrah visitors(2013) ;Wahab, Norailis Ab. ;Ahmad, Nursilah ;Jusoff, Kamaruzaman ;Faculty of Economics and Muamalat ;Islamic Finance and Wealth Management Institute (IFWMI) ;Universiti Sains Islam Malaysia (USIM)Perdana School of Science, Technology and Innovation Policy (UTM Perdana School)The aim of the paper is to analyze the roles of socio-economic characteristics in satisfying repeat umrah visitors' in Malaysia. The study distributed 2,020 survey questionnaires at various locations in Malaysia during January-May 2011 of which 62.8% are repeat visitors. The findings indicate that the respondents are mostly married males aged between 26-55 years old. Most of them are public sector employees with an income bracket ranging from USD909 to USD3,030. Majority of the respondents planned at least six months ahead of the trip and spend their money mostly on local transportations, food and beverages and shopping activities while performing umrah. In order to encourage repeat visitations, the Ministry of Tourism Malaysia and Department of Waqaf, Zakat and Hajj (JAWHAR) should develop long-term relationship with the visitors. Integrated promotional efforts should be organized involving the cooperation between Malaysia tourism development and travel package operators, airlines and all agencies concerned, especially with authorities in Saudi Arabia. Future research should investigate service gap and satisfaction on the quality of services from the perspective of tour operators to complement existing findings. - Some of the metrics are blocked by yourconsent settings
Publication Towards a UTAUT-based model for the intention to use solar water heaters by Libyan households(2014) ;Saleh, Ahmed M. ;Asmaddy Haris ;Ahmad, NursilahUniversiti Sains Islam Malaysia (USIM)Among the most fundamental features to ensure the success of a new technology introduction is citizen acceptance. Based on a unified model, called the Unified Theory of Adoption and Use of Technology (UTAUT), this paper provides new insights into predicting adoption and identifying of the factors that may prompt people to accept and use of Solar Water Heaters as a concrete step toward using Renewable Energy Resources, and offer guidelines for energy saving for the Libyan government and that will contribute to the economy of the country.