This study is aimed to determine whether Cooperative Learning Approach will improve the soft skills among university students and to discover the perception of student towards such approach. Data obtained is analyzed by descriptive as well as inferential statistics. Data on demographic were analyzed by means and percentage, while the paired t-test was used to analyze before and after experiencing Cooperative Learning Approach, in which 0.05 a significant level was established to prove that student’s soft-skills has improved. From 9 key competencies of soft skills that being evaluated, surprisingly result shown that students really improved their soft skills after using Cooperative Learning Approach. In sum, Cooperative Learning Approach can be used as instructional classroom strategy in tertiary education as to improve student’s soft skills and thus increasing their employability chances

This study investigates the influence of visual communication in Islamic practice among young Muslims, with a specific focus on student associations' use of visuals in digital da'wah at the Faculty of Leadership and Management (FKP) in Universiti Sains Islam Malaysia (USIM). Utilizing qualitative research, the study explores how student-produced visuals impact the Islamic practices of their peers and how these visuals are interpreted. Through thematic analysis of interview data, the research identifies three key themes: visually inspired moral compasses, aesthetical Islamic pedagogy, and information integrity. Findings reveal that students perceive visuals as subtle reminders of Islamic values, and most student association acknowledge the use of visual communication as engaging learning tools, and at the same time potential sources of misinformation. Analysing these themes through the lens of reception theory allows for a deeper understanding of how students actively interpret and make meaning from the visuals, highlighting the dynamic and multifaceted nature of visual communication in digital da'wah. This study contributes to the field by shedding light on the understudied area of student-led da'wah and offering practical insights for improving visual communication strategies to effectively engage and inspire young Muslims in the digital age.

This research seeks to examine the nonverbal communication of an influential leader to change mind and behaviour of others, particularly in the field of dakwah. The portrayal of young Imam in the Malaysian reality show “Imam Muda” brings new landscape of muslim socialization process and implies significant values of dakwah. The definition of young Imam and its role as a progressive leader in a modern, multiracial society are described and illustrated in this 10-episode show. The researchers give special attention to nonverbal communication of the winner as this aspect is a determining factor of being a good and influential leader. The contestants may have more or less the same quality in terms of Islamic knowledge, but to gain social influence as an Imam, obviously nonverbal communication talks louder than verbal communication. The silent messages displayed by an individual are more countable and reliable in the eyes of people, as concluded in Mehrabian’s 7%-38%-55% Rule. Five episodes of Imam Muda have been selected and five elements of nonverbal communication have been analysed – kinesics, paralanguage, haptics, appearance and proxemics. A thorough analysis of the top Imam is carried out to see to what extent he uses the nonverbal communication in interpersonal or mass setting that promote him as the most eligible young Imam.

Within a predominantly patriarchal society, women are deemed secondary and inferior to men in many pursuits and this is against feminist views that strongly concern on gender equality. In the wake of post-feminism in the late twentieth century, it is interesting to explore the notion of women emancipation through media production, particularly in Malaysia. This article, therefore, seeks to examine the idea of feminism within the images of Malay women in local magazines. How did media producers choreograph the representation of Malay women? In what way they performed duties to uplift the status of women? To what extent they were aware of the idea of mediated women as commodity in the selling business? Drawing from the postfeminist media culture, a focus group interview with six female editors of women magazines was conducted to unfold the commodification of women’s agency by image producers. Beauty and brain emerged as the major theme from the discussion. All published images have been projected towards upgrading women position in the society and being exemplary to the audience. Women have been empowered with their job, education, achievement, and social status, yet never been discounted from the traditional elements of look, fashion, home, and motherhood in their life. In the media, women are liberated from being objectified and empowered with who they are and how they feel, eventually have become active labour for capitalists, hence feminism has been commodified.