Browsing by Author "Anita Ismail"
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Publication Addressing Key Importance of Halal Certificate in Meat-Based Industry(USIM Press, 2023) ;Umi Hamidaton Mohd Soffian Lee ;Zizi Azlinda Mohd Yusof ;Anita IsmailAinnur Husna Mohd DaudIn recent times, the escalation of halal food fraud, involving the illicit use of halal logos and certificates, label misrepresentation, and contamination with non-halal elements, has become a pressing concern. This issue has especially impacted consumer trust, particularly among Malaysia's Muslim community, magnified by the disreputable meat cartel scandal. Safeguarding Muslim consumers' confidence in halal meat products is a significant challenge, necessitating severe measures in all aspects, including halal certification procedures. This study investigates the specific degrees of halal certification practices within the meat industry, emphasizing their pivotal role in upholding industry integrity. Employing comprehensive library research and document analysis, encompassing primary and secondary sources such as articles, journals, official portals, and conference papers, detailed insights were extracted and thematically analyzed. The research reveals how important of halal certificates towards customers to ensure the halal status of meat products in the market, aligning with Shariah requirements. The study's findings are poised to enrich current knowledge about halal certification in the meat industry, offering valuable insights for industry stakeholders, consumers, and governmental bodies. Ultimately, this study provides a robust foundation, serving as an invaluable reference point for industry players, regulatory authorities, and other relevant agencies, offering a comprehensive framework to underscore halal certification in Malaysia's meat-based industry. - Some of the metrics are blocked by yourconsent settings
Publication Analising Students’ Perceptions in the Learning of English Vocabulary through Islamic Scripture Entitled ‘Al-Ghazali on Islamic Guidance’ or Bidayatul Hidayah(Universiti Sains Islam Malaysia, 2018) ;Nur Dalila Mohamad Nazri ;Adibah SulaimanAnita IsmailThe objectives of this paper is two fold. Firstly, it aims at finding students’ perceptions on the learning of English vocabulary in Al-Ghazali on Islamic Guidance or Bidayatul Hidayah, which is a great scripture of Islam written by Al-Imam Muhammad Bin Muhammad Bin Muhammad Bin Ahmad Alghazali Attusi or also known as Imam Al-Ghazali R.A. Secondly, it is to obtain students’ perceptions on the problems that occurred thoroughout the teaching and learning activities and how to improve them. This qualitative research adopts two techniques – observation and interview. It is discovered that majority of students show great interest to learn English through this scripture and their knowledge on English vocabulary has generally improved. The researcher also identifies the problems and lists the possible recommendations for improvement of such activity in the future. It is hoped that this study can shed some lights on how to better integrate Islamic elements in the teaching and learning of English language, as well as to produce active, autonomous and lifelong students; who as well, appreciate the ancient scriptures of Islam. - Some of the metrics are blocked by yourconsent settings
Publication Arab Hadhrami Dan Arab Peranakan Di Malaysia(Research Centre for Dakwah and Leadership, Faculty of Islamic Studies UKM, 2016) ;Latifah Abdul Latiff ;Siti Nor Baya Yacob ;Anita Ismail ;Adibah Sulaiman @ Mohamad ;Mashitah SulaimanAzmir Mohd NizahKepelbagaian etnik adalah sesuatu yang unik. Malah ia merupakan satu fitrah alam yang mewarnai kehidupan manusia. Dalam Islam tiada satu istilah atau konsep yang mengatakan bahawa sesuatu etnik itu lebih baik daripada etnik yang lain kerana manusia adalah sama sahaja. Terdapat banyak faktor yang mempengaruhi kelangsungan sesuatu etnik dalam masyarakat di mana setiap etnik mempunyai peranan dan penglibatan mereka yang tersendiri. Makalah ini membincangkan secara ringkas sejarah penghijrahan orang Arab Hadhrami ke Malaysia dan penglibatan mereka dalam masyarakat Melayu yang berbeza dari segi etnik, bahasa dan budaya serta penerimaan masyarakat Melayu terhadap orang Arab secara amnya. Kajian ini menggunakan kaedah kualitatif secara analisis kandungan sumber primer seperti bahan arkib, dokumen dan rekod rasmi. Selain itu, sumber sekunder seperti artikel ilmiah, buku dan majalah turut dirujuk. Temu bual juga dijalankan. Namun, makalah ini tidak berniat untuk mengkaji semula semua kajian yang telah dijalankan setakat ini. Sebaliknya ia bertujuan untuk meneliti bagaimana masyarakat Arab khususnya keturunan Sayyid menyesuaikan diri dalam masyarakat multi etnik di Malaysia serta penglibatan mereka dalam masyarakat. Dapatan kajian menunjukkan bahawa orang Arab Hadhrami khususnya keturunan sayyid berjaya menyesuaikan diri dengan budaya dan cara hidup masyarakat Melayu melalui perkahwinan campur. Bahkan mereka juga telah menjadi sebahagian daripada masyarakat Melayu dan dianggap sebagai Melayu. Walau bagaimanapun, ada dalam kalangan mereka yang masih mengekalkan tradisi dan cara eksklusif hidup orang Arab. - Some of the metrics are blocked by yourconsent settings
Publication Bid'ah as an Approach in Creating Creative and Innovative Muslim Society(Universiti Sains Islam Malaysia, 2012-11-30) ;Muhammad Mustaqim Mohd Zarif ;Azmir Mohd Nizah ;Anita IsmailAdibah MohamadThis paper is a preliminary study on the concept of Islamic creativity, innovation and its relation with bid'ah. It is undeniable that there is a link between bid'ah and the advancement of Islamic civilization. This paper also aims to reassess the conceptual and understanding of bid 'ah and its role in creating creative and innovative Muslim society. The paper further discusses the necessity of understanding bid 'ah positively as highlighted in the approach of 'duna frat wa la tafrit' in realization of Ummatan Wasatan (a just and balanced Muslim society). The study employs qualitative method with content analysis approach by evaluating the necessary and relevant reports, articles and texts. It is hoped that this preliminary paper will provide a distinctive perspective of bid'ah and its role in creativity and innovation as well as its significance in contemporary Muslim society. - Some of the metrics are blocked by yourconsent settings
Publication Budaya Korporat di dalam Organisasi: Hubungkait dengan Sikap dan Komitmen Pekerja(Universiti Sains Islam Malaysia, 2024-05-31) ;Farah Laili Muda@IsmailAnita IsmailAbstrak: Budaya korporat merupakan nilai yang mampu mencerminkan tujuan, pegangan, sikap dan budaya kerja dalam sesebuah organisasi. Ia banyak mempengaruhi cara kerja yang harus dilaksanakan, serta mampu memperlihatkan bagaimana para pekerja bergaul antara satu sama lain dan dengan pihak-pihak lain seperti pembekal, pelanggan, dan agensi-agensi lain. Dalam memastikan kelangsungan sesebuah organisasi perniagaan di dalam industri, tidak dapat dinafikan budaya korporat memainkan peranan yang penting. Samada budaya tersebut datangnya dari luar atau disemai dari dalam organisasi, didapati budaya korporat mampu melonjakkan prestasi sesebuah organisasi. Melalui budaya korporat yang kuat, para pekerja akan lebih memahami dan akur dengan budaya kerja d an sekaligus dapat memastikan penghasilan kerja yang baik dan sekata. Jenis-jenis budaya korporat dapat dilihat daripada aspek-aspek utama yang ditekankan oleh sesebuah organisasi seperti penekanan terhadap penyesuaian dengan persekitaran, pencapaian organisasi, penglibatan para pekerja dan amalan konsistensi. Jenis-jenis budaya korporat ini pula boleh diterjemahkan melalui dimensi budaya iaitu komunikasi, latihan dan pembangunan, ganjaran dan pengiktirafan; serta kerja berpasukan. Hasil dapatan banyak kajian menunjukkan budaya korporat di dalam organisasi memberi impak yang positif terhadap sikap dan juga komitmen pekerja. Sikap seseorang pekerja amat berkait dengan budaya korporat organisasi kerana setiap hari mereka dibiasakan dengan budaya kerja yang sama. Begitu juga jika dilihat kepada komitmen pekerja. Budaya korporat yang menekankan cara bekerja yang bersungguh-sungguh, menepati masa dan fokus kepada pencapaian dapat membentuk komitmen para pekerja. Artikel ini melihat kepada kajian-kajian lepas yang melihat kepada hubungkait budaya korporat dengan sikap dan komitmen pekerja. Kajian ini amat penting kerana sikap dan komitmen pekerja merupakan salah satu indikator kepada perkembangan dan kemajuan sesebuah organisasi. Abstract: Corporate culture is a value that can reflect the purpose, beliefs, attitude, and work culture of an organization. It greatly influences the way work should be carried out, as well as being able to show how employees get along with each other and with other parties such as suppliers, customers, and other agencies. In ensuring the survival of a business organization in the industry, there is no denying that corporate culture plays an important role. Whether the culture comes from outside or is instilled from within the organization, it is found that corporate culture can boost the performance of an organization. Through a strong corporate culture, employees will better understand and comply with the work culture and at the same time be able to ensure good and even work production. The types of corporate culture can be seen from the main aspects that are emphasized by an organization such as emphasis on adapting to the environment, organizational achievements, employee involvement, and consistency practices. These types of corporate culture can be translated through the cultural dimensions of communication, training and development, rewards and recognition; and teamwork. The findings of many studies show that the corporate culture in the organization has a positive impact on the attitude and commitment of employees. The attitude of an employee is closely related to the corporate culture of the organization because every day they are used to the same work culture. The same is true when looking at employee commitment. A corporate culture that emphasizes hard work, punctuality, and a focus on achievement can shape employee commitment. This article viewed the past studies that looked at the relationship between corporate culture and employee attitudes and commitment. This study is very important because the attitude and commitment of employees is one of the indicators of the development and progress of an organization. - Some of the metrics are blocked by yourconsent settings
Publication Business Resilience and SMEs Business Success: The Role of External Integration(International Journal of Engineering, Management and Humanities (IJEMH), 2023) ;Anita IsmailSharbani HarunBusiness resilience research is highly desirable because there is a compelling need to investigate the perilous environments in which small and medium-sized enterprises (SMEs) operate. Despite the scattered literature on definitions, measures, and variables influencing the concept, academic interest in business resilience research has grown dramatically. As a result, to gain a competitive advantage, entrepreneurs must be capable of managing their relationships with their customers and suppliers. Only long-term competitive advantage will assure a business's survival and success. Business resilience alone will not assure a company's survival and success. Since SMEs have limited financial, talent, technological, and knowledge resources, their long-term business performance is heavily reliant on a variety of other elements, including supplier capabilities and customer integration. Furthermore, SMEs' strong relationships with their customers and suppliers allow them to gain access to information on the most recent client preferences and tastes, technology, and new techniques of innovation. There are few studies that have looked at the impact of external integration on the relationship between business resilience and success in Malaysian SMEs. As a result, the current research seeks to evaluate the moderating impact of customer and supplier connections on the relationship between business and success of Malaysian SMEs in the manufacturing industry. Finally, this research will add to the existing body of knowledge in business resilience, external integration, and the success of Malaysian SMEs in the manufacturing industry. This study examines terminology related to SMEs' business resilience and proposes a novel conceptual framework. This conceptual paper investigates the implications of business resilience on business performance in the context of Malaysian SMEs. This research contends that external integration moderates the impact of business resilience on the success of SMEs. - Some of the metrics are blocked by yourconsent settings
Publication Ceo And Organisation Resilience In Dealing With Economic Disruption: A Systematic Review(International Journal of Humanities Social Science and Management (IJHSSM), 2022) ;Anita IsmailUmi Hamidaton Mohd Soffian LeeMany businesses are dealing with uncertainty and ambiguity because of COVID-19 related disruptions. Despite this, just a few businesses performed better during COVID-19. Leaders adapt business models to ccommodate changing client surroundings and preferences. It exemplifies critical thinking, learning, adaptability, and flexible leadership. Innovative businesses should consider whether a crisis is useful. This study seeks e-resources and academic articles containing the keywords and research gaps in the definition and conceptualization of Chief Executive Officer (CEO), organisational resilience, and economic disruption in organisations. This study employs a systematic examination of publications divided into three academic internet databases, including Emerald, Science Direct, and Wiley, to build the foundation for a critical discourse on each study area. The research focuses on the relationship between organisational success and learning ability. This conclusion suggests investigating leadership learning capacity and performance in crisis scenarios, such as adopting new technologies. The impact of seniority on learning, including a comparison of CEO vs director learning ability, is discussed. - Some of the metrics are blocked by yourconsent settings
Publication Conceptualization of SMEs' Business Resilience: A Systematic Review(Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia, 2022) ;Anita Ismail ;Sharbani Harun ;Farah Laili Muda @ IsmailUmi Hamidaton Mohd Soffian LeeBusiness resilience research is highly desirable because there is an urgent need to explore the precarious environments in which small and medium-sized enterprises (SMEs) activities. Despite fragmented literature on definitions, measures, and variables impacting the notion, the academic community's interest in business resilience research has expanded significantly. This research aims to understand SME businesses' resilience from a business and management viewpoint. This study uses a systematic review of articles utilising Transfield's five stages, divided into three academic dialogues, to establish the basis for a critical debate on each study area. The techniques used a systematic review of papers published between 2000 and 2022. This research analyses terminology about the business resilience of SMEs and offers a novel conceptual framework. Based on the review results, identify the differentiating characteristics of resilience and suggest extending the theoretical foundations of future resilience research. This study contributes to the theoretical discourse on resilience by addressing resilience concepts, measures in SMEs, and factors impacting the resilience of businesses. In general, the current research has highlighted an extensive and productive topic covered in the existing literature about the business resilience of SMEs. - Some of the metrics are blocked by yourconsent settings
Publication Corporate Culture In The Organization: The Impacts Of Involvement Culture On Business Sustainability And Organizational Performance(Academic International Dialogue (AID) Academy, 2021) ;Farah Laili Muda @ IsmailAnita IsmailThe purpose of this study is to look at impacts of one of the types of corporate cultures in organization, that is involvement culture. In ensuring the viability of a business organization in the industry, there is no doubt that corporate culture plays an important role. Whether the culture comes from outside or sown from within the organization, it is found that corporate culture can boost the performance of an organization. Through a strong corporate culture, employees will better understand and conform to the work culture and at the same time be able to ensure a good and equal work output. This research paper is written through a thorough study on literatures. The types of corporate culture can be seen from the four main aspects emphasized by an organization such as the emphasis on adaptation to the environment, organizational achievement, employee involvement and consistency practices. This conceptual paper focuses on involvement culture as it is one of the cultures that has a strong influence on the performance of an organization. The findings of many studies show that involvement culture in the organization has positive impacts on business sustainability and organizational performance. This paper highlights the benefits of an involvement culture and may bring managers to be open-minded in empowering the employees and letting them make decisions in the organization. - Some of the metrics are blocked by yourconsent settings
Publication Corporate Governance and Shariah Governance: Assessing from Takaful Operators in Malaysia(Human Resource Management Academic Society, 2023) ;Nurul Nazlia Jamil ;Ainulashikin Marzuki ;Avylin Roziana AriffinAnita IsmailThe study reviews the relationship between corporate governance (CG) and Shariah Governance (SG) and examine how the governance concepts are handled in Takaful operators in Malaysia. The main question is how different or similar the governance concept applied in Takaful companies and make comparison between the theory and practises. This research compares studies on corporate governance and shariah governance in Takaful operators using a literature study approach. This research aims to extend the understanding of the roles played by CG and SG in their disclosure and how they contribute to the sustainability of Takaful operators. The analytical findings show that the unique contribution of Shariah governance as an additional governance measure for the purpose of Shariah compliance for the Takaful operators in Malaysia. - Some of the metrics are blocked by yourconsent settings
Publication Covid-19 Data Intelligence Decision Making For Disasters Management(Universiti Sains Islam Malaysia, 2020-10-15) ;Anita Ismail ;Rosmah Mat Isa ;Farah Laili Muda @ Ismail ;Ainulashikin Marzuki ;Nurzi Juana Mohd Zaizi ;Nur Fatin Nabilai Mohd Rafei HengSakinah AhmadAs the Coronavirus (COVID-19) expands its impact from China, expanding its catchment into surrounding regions and other countries, increased national and international measures are being taken to contain the outbreak. Humans are increasingly confronted with numerous forms of man-made and natural emergency situations. Emergency situations cannot be prevented, but they can be better managed. Successful management of emergency situations requires proper planning, guided response and well-coordinated efforts throughout the life cycle of emergency management. Literature suggests that emergency management efforts benefit from a well-integrated data-based emergency management information system. the latest advancements in the field of molecular and computational techniques and information and communication technologies (ICTs), artificial intelligence (AI) and Big Data can help in handling the huge, unprecedented amount of data derived from public health surveillance, real-time epidemic outbreaks monitoring, trend now-casting/forecasting, regular situation briefing and updating from governmental institutions and organisms, and health facility utilization information. This perspective paper, proposing networks should work towards enhancing standardization protocols for increased data sharing in the event of outbreaks or disasters, leading to better global understanding and management of the same. This study can be adapted to help organiztions facing with the new normal in their organization. - Some of the metrics are blocked by yourconsent settings
Publication Covid-19: Adapting The Organizational Change(Universiti Sains Islam Malaysia, 2020-10-15) ;Farah Laili Muda @ IsmailAnita IsmailThis conceptual paper discusses the challenges faced by organizations in facing the pandemic of COVID-19. Until the paper is written, Malaysia is still under Recovery Movement Control Order (RMCO) and the number of COVID-19 cases is still reported day by day. The pandemic gives a very significant impact to human life over the world including the business and non-business organizations. The change of working culture some how creates some challenges to the organization. The paper also views the implementation of change that can be applied by referring to the Kotter’s 8 Step Model of Change. This model can be adapted to help leaders and employees facing with the new normal in the organization. - Some of the metrics are blocked by yourconsent settings
Publication Creative Spirituality from the Islamic Perspective: Practices Amongst Students of a Product Development Competition(Penerbit USIM, 2018) ;Anita Ismail ;Farah Laili Muda @ Ismail ;Latifah Abdul Latiff ;Siti Nor Baya Mat Yacob ;Hisham Muhammad Taky Eldin KandilMohd AizuddinAbd AzizThe purpose of this paper is to investigate the state of creative spirituality on product development among students who participated in the Islamic Innovation Student Competition (i-REKA) 2017 at Universiti Sains Islam Malaysia (USIM). The study employed the quantitative approach through a survey instrument design. Data were collected using questionnaires, and the constructs used were developed from prior research and previously-tested for reliability. A total of 147 questionnaires were analysed from the respondents in this study. Descriptive statistics were used to analyse the characteristics of the respondents, including frequency, percentage, mean, and standard deviation, while the multivariate technique which was employed was regression. The findings revealed that significant relationships exist in the state of creative spirituality among students of the products development competition. These findings may provide a distinctive perspective on the concept of creative spirituality and product development, and its necessity in the Islamic educational system for the contemporary modern era. - Some of the metrics are blocked by yourconsent settings
Publication Creativity and Innovation: Practices Amongst Students of a Product Development Competition(Universiti Sains Islam Malaysia, 2018) ;Anita Ismail ;Farah Laili Muda @ Ismail ;Latifah Abdul Latiff ;Siti Nor Baya Mat Yacob ;Hisham Muhammad Taky Eldin KandilMohd Aizuddin Abd AzizThe purpose of this paper is to investigate the state of creativity and innovation on product development among students who participated in the Islamic Innovation Student Competition (i-REKA) 2017 at Universiti Sains Islam Malaysia (USIM). The study employed the quantitative approach through a survey instrument design. Data were collected using questionnaires, and the constructs used were developed from prior research and previously tested for reliability. A total of 147 questionnaires were analyzed from the respondents in this study. Descriptive statistics were used to analyze the characteristics of the respondents including frequency, percentage, mean, and standard deviation, while the multivariate technique that was employed was regression. The findings revealed that significant relationships exist between the state of creativity and innovation among students of products development competition. These findings may provide a distinctive perspective on the concept of creativity and innovation and its necessity in the Islamic educational system for the contemporary modern era. - Some of the metrics are blocked by yourconsent settings
Publication The Decentralized Culture: Impacts of Flat Structure in Organization(Penerbit USIM, 2022) ;Farah Laili Muda @ IsmailAnita IsmailIn ensuring the viability of a business organization in the industry, there is no doubt that organizational culture plays an important role. Whether the culture comes from outside or sown from within the organization, it is found that organizational culture can boost the performance of an organization. Through a strong culture, employees will better understand and conform to the work culture and at the same time be able to ensure a good and equal outcome. Organizations with decentralized culture seems to be popular nowadays where the employees are given freedom to choose their styles of working and make decisions. This kind of organizational culture also usually has a flat structure in which the employees do not have to go through many hierarchies when interacting or communicating with the highest position in the organization. This paper will explore the positive and negative impacts of flat structure towards the organization and employees in the decentralized culture - Some of the metrics are blocked by yourconsent settings
Publication The Effect Of Competitive Environment And Information Technology Infrastructure On Bank's Performance In Malaysia(Global Academic Excellence, 2017) ;Anita IsmailMuhammad Shukri BakarThe performance of the bank is very crucial as it provides input and output of the economy. If the performance profitability of bank is sound and in a resilient condition and that will definitely attract more people to make a deal with banks. The performance of banks can influence all the sectors through the monetary circulation. Banking has been a prolific industry for innovation concerning information systems and technologies. In the epoch of globalization, the competitive business environment of the banking institutions is expected to escalate dramatically. Similarly, the banking institutions in Malaysia have experienced noticeable changes in its business environment as a consequence of financial liberalization and consolidation, economic transformation, and more discerning consumers. The study will provide the empirical evidence of the following output: new findings and knowledge that benefited the researchers and managers at banks that emphasize the strategic importance of information technology infrastructure and competitive environment in the performance within the Malaysian banking institutions. The results of the analyses show that information technology infrastructure has a significant effect towards performance, while competitive environment showed an insignificant relationship of information technology infrastructure with the performance. Thus, appropriate strategies are important to enhance their performance and ensure their survival, especially in these turbulent economic times. - Some of the metrics are blocked by yourconsent settings
Publication Employees’ Work Life Quality from Islamic Perspective: A Case of Hotel Industry(Pusat Pengajian Teras, USIM, 2019) ;Farah Laili Muda Ismail ;Nor Ailis Abd Wahab ;Anita IsmailLatifah Abdul LatiffBeing in a competitive industry such as hotel industry, customer’ satisfaction should be the priority. Thus it really urges the hotel providers to make sure the services are well provided. Due to that, the hotel employers/managers have to be strict and firm with the discipline and attitude of the employees to ensure they serve the best to the customers. However, the situation of ‘being controlled and monitored’ sometimes may affect the performance and quality of work among the employees as some of their human needs are ignored. Islam teaches Muslims to interact and treat employees in good manner. This study focuses on work life quality among employees in the hotel industry and also views it from an Islamic perspective. 100 employees from three 4-star hotels in Klang Valley were selected in the survey. The results show the highest needs among employees is to fulfill the needs of health and safety. It is followed by the social, knowledge & aesthetic needs, self-actualization & esteem needs; and economic needs. Most of the elements are in line with Islamic teaching. - Some of the metrics are blocked by yourconsent settings
Publication Explaining Halal Chocolate Purchase Intention Among Muslim Young Adults In Malaysia(USIM Press, 2023) ;Wan Rasyidah Wan Nawang ;Syadiyah Abdul Shukor ;Amalina MursidiAnita IsmailChocolate, a timeless household staple, remains a popular guilty pleasure enjoyed by people of all cultures and ages, enduring both good and bad times, and remains a timeless and appealing choice. While everyone loves chocolate, Muslims are only allowed to consume Halal chocolate due to religious obligations. Halal chocolate is becoming increasingly popular as consumers develop a greater awareness of Halal foods and the benefits associated with them. Using the Theory of Planned Behaviour (TPB), this study examines the intention to purchase Halal chocolate among Muslim young adults in Malaysia. A total of 204 Muslims aged 18 to 34 participated in an online survey distributed through various social media platforms using Google Forms. Multiple regression analysis was performed to analyse the data. The results show that attitude, subjective norms, and perceived behavioural control significantly influence the intention to purchase Halal chocolate among Muslim young adults in Malaysia. Theoretically, this study adds to the limited existing literature on Muslim consumers' Halal chocolate purchasing intentions and the robustness of the TPB in explaining purchase intention. Practically, this study assists the Halal chocolate producers, manufacturers, importers, and exporters to engage with their Muslim consumers to promote the consumption of Halal chocolate in the country. - Some of the metrics are blocked by yourconsent settings
Publication Exploring the Relationship Between Attitude, Subjective Norms, Perceived Behavioral Control, and Purchase Intention on Halal Chocolate among Gen Z(Penerbit USIM, 2023) ;Wan Rasyidah Wan Nawang ;Syadiyah Abdul Shukor ;Amalina MursidiAnita IsmailHalal chocolate is becoming more popular in Muslim countries, including Malaysia. Despite this growth, few studies have been conducted to determine the factors that influence the intention to purchase Halal chocolate. The aim of this study is to examine the relationship between attitude, subjective norms, perceived behavioral control, and Generation Z (Gen Z) Muslims' willingness to purchase Halal chocolate in Malaysia. An online survey was distributed using various social media platforms among 145 Gen Z Muslims aged 18 to 24 years. A correlation analysis was conducted to examine the relationship between the variables. The analysis indicates significant relationship between attitude, subjective norms, perceived behavioral control, and Gen Z Muslims' purchase intentions towards Halal chocolate. This study contributes to a more comprehensive theoretical understanding of Muslim consumers behavior, particularly that of Gen Z Muslims. Practical implications of this study include findings that can be used by Halal chocolate producers and manufacturers to expand their market, as well as by the government and its organizations to encourage Halal chocolate consumption in the country while increasing revenue for the Halal food industry. - Some of the metrics are blocked by yourconsent settings
Publication Extending The Theory Of Planned Behavior To Examine Factors Influencing Intention To Purchase Halal Chocolate Among Malaysian Muslims(University of Malaya, 2023) ;Wan Rasyidah Wan Nawang ;Syadiyah Abdul Shukor ;Amalina MursidiAnita IsmailResearch aims: The purpose of this study is to examine factors influencing intention to purchase halal chocolate among Muslim consumers in Malaysia by extending the classical Theory of Planned Behaviour (TPB).This study specifically investigates the influence of attitude, subjective norms, perceived behavioural control, halal knowledge, habit, and religiosity on the intention to purchase halal chocolate. Design/Methodology/Approach: A total of 252 valid responses were obtained through convenience sampling and analysed using SmartPLS 4.0. Research findings: The results indicate that attitude, subjective norms, and religiosity are the factors that influence purchase intention for halal chocolate, while perceived behavioural control, halal knowledge, and habit do not. Subjective norms have the strongest influence on purchase intention for halal chocolate, followed by attitude. Theoretical contribution/Originality: The findings contribute to the growing literature on halal food and consumer behaviour. In particular, the study provides empirical evidence on the importance of attitudes, subjective norms, and religiosity in influencing purchase intentions for halal chocolate. Practitioner/Policy implications: This study could serve as a basis for halal chocolate manufacturers, retailers, exporters, and importers to better understand Malaysian Muslim customers and the factors that drive them to purchase halal chocolate. Furthermore, the government and related agencies, such as the Malaysian Cocoa Board (MCB), could devise strategies to re-establish and strengthen the country’s cocoa industry, allowing Malaysia to reclaim its position as the world’s leading cocoa producer. Research limitation/Implication: This study includes six variables that influence halal chocolate purchase intention. Future studies could include other internal and external factors influencing purchase intention, such as the role of the halal certification logo.
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