Browsing by Author "Ariffin M.Y.M."
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Publication Beyond arbitrary labels: Understanding ethnic identity development among Chindians(Taylor's University Press, 2015) ;Chandran R. ;Ariffin M.Y.M. ;University of Malaya (UM)Universiti Sains Islam Malaysia (USIM)Malaysia is home to many different ethnic groups. The historical past of the nation has greatly contributed to its multiethnic status today. The National Constitution and the National Principles of Malaysia has assured every citizen the right to religious and cultural freedom, allowing the nation to flourish as a multiethnic state that propagates unity within diversity. The social fabric of the nation and the widening of contact zones has allowed for the occurrence of miscegenation and the existence of biethnic individuals. Sino-Indians or commonly known as Chindians are biethnic individuals who form part of the social composition of the Malaysian population. Based on the constructionist theory of Ethnic Identity Development by Cornell and Hartmann (1998), this paper advocates that ethnic identity is a result of interfaces between cultural and social factors, making it a dynamic developmental process and therefore, should not be reduced to arbitrary labels attached to a person. However, the Malaysian National Birth Registration Policy dictates that Malaysians should neatly fit into the predefined single ethnic categories that has existed for the past 58 years. � The Author(s) 2015. - Some of the metrics are blocked by yourconsent settings
Publication Perhubungan media daripada perspektif editor Melayu islam pertubuhan media di Malaysia(Universiti Kebangsaan Malaysia Press, 2016) ;Ariffin M.Y.M. ;Faculty of Economics and MuamalatUniversiti Sains Islam Malaysia (USIM)Media relations are important aspect in organizational communication strategy and it is critical for public relations practitioners to build an effective relationship with editors of media organizations. The objective of this paper is to discuss media relations practices focusing on the importance of these practices from the perspective of the Malay Muslim editors from media organizations in Malaysia. In-depth interviews were conducted and the opinion of 10 Malay Muslim editors on media relations practices in Malaysia were analyzed. Findings analysis show that the Malay Muslim editors agree that the media communication practices or culture is very important in this country. Suggestions for improvement are put forward by the editors of media organizations to public relations practitioners in order to help increase the effectiveness of media relations practices. The importance of media relations practices between public relations practitioners and editors of media organizations in the country is viewed positively by the Malay Muslim editors. They have given interesting views that could be a culture to public relations practitioner�s in Malaysia. Three important factors are suggested to help improve the effectiveness of media relations practices in the country, which include materials containing news value, experienced and professional public relations practitioners, as well as public relations units that are capable of building the image and position of their organizations. In conclusion, various views and suggestions were made by the Malay Muslim editors from media organizations that might be suitable as guidelines to public relations practitioner�s in the country. Their views are meant to improve and enhance media relations practices to a greater level of excellence and professional. � 2016, Universiti Kebangsaan Malaysia Press. All rights reserved. - Some of the metrics are blocked by yourconsent settings
Publication Social networking site adoption in Malaysia and Indonesia(Universiti Kebangsaan Malaysia Press, 2018) ;Jaafar N.I. ;Darmawan B. ;Ariffin M.Y.M. ;Faculty of Leadership and Management ;University of Malaya (UM)Universiti Sains Islam Malaysia (USIM)This study employed the Model of Technology Preference (MTP) to investigate the antecedents of behaviour intention to adopt Social Networking Site (SNS) for communication after considering individual's preference factor. This study used quantitative approach where surveys were conducted in Malaysia and Indonesia. Self-administered questionnaires were distributed to SNS users in big cities of both countries that lead to a total of 1037 valid responses. The data were analysed using Structural Equation Model (SEM) to measure model fit and to conduct structural modelling. The results in general support that Attribute-Based Preference (ATRP) significantly affects Attitude-Based Preference (ATTP), which also mediates that effect with Behaviour Intention (BI) of using SNS. Nonetheless, the findings from the two countries vary with regard to the attributes that affect the ATTP and the effect of ATTP on BI and Attitude (ATT) towards SNS. Malaysians tend to use SNS for communication due to the availability of options for their preferred technology. This could be explained by the higher pragmatic and masculinity index of the Malaysian culture, which they tend to exhibit in their actions. In contrary, Indonesians tend to defer using the SNS and create another level of attitude before the actual usage. - Some of the metrics are blocked by yourconsent settings
Publication The usage of e-journal amongst lecturers at a public university in Malaysia(2013) ;Bakar A.B.A. ;Ariffin M.Y.M. ;University of Malaya (UKM)Universiti Sains Islam Malaysia (USIM)With the development of electronic publishing, e-journal is readily and widely available to academicians. This study was carried out to assess the usage of e-journal amongst education lecturers at a public university in Malaysia. A total of 55 education lecturers participated in the study by completing a self-developed questionnaire to answer the following questions; (1) how often do education lecturers uses e-journal as a tool for academic purposes? and (2) What are their preferential characteristics of e-journal which factors in its usage for academic purposes? The major findings of the study revealed a positive indication on the usage of e-journal where 83.6% preferred to use e-journal for academic purposes compared to printed journals. Responses to the usage of e-journal for academic purposes also revealed a positive result with all the six academic activities rated as "often". Responses to the preference for using e-journal also produced a positive result where respondents rated as "agree" to the 10 statements. Based on the findings of the study, e-journal is widely used by education lecturers and has the potential to be diffused in teaching and learning as proposed by the Diffusion Theory (Rogers 1995). � The Turkish Online Journal of Educational Technology.