This article deliberates the conceptual framework for censorship as a powerful instrument to protect the public interest in relation to over-the-top (OTT) streaming media content in Malaysia. The transformation of technology has made the convergence of telecommunication and broadcast networks seamless. Thus, the boundaries between the telecommunication and broadcasting industries disappeared. This resulted in the viewers being able to watch the OTT streaming media content on any type of devices. The success of OTT streaming media services depends on audience’s gratification, which will subsequently lead to continued subscription to these services. However, there are uncensored content accessible from OTT streaming media players’ library that may lessen the viewers’ satisfaction. Thus, based on the combination of Users and Gratification Theory (UGT) and Public Interest Theory, Theory, the researcher developed a conceptual framework to study this phenomenon as a guide to paths of research and offer the underpinning for establishing its reliability.

Wabak COVID-19 yang melanda Malaysia telah memberikan implikasi yang amat besar kepada rakyat. Hal ini kerana, ia telah menyebabkan pelbagai perubahan dalam sistem politik, ekonomi, sosial, kesihatan, dan pendidikan negara. Bahkan, wabak yang berlaku juga menyebabkan individu kehilangan kerja dan punca pendapatan, pelajar-pelajar miskin ketinggalan dalam pelajaran disebabkan oleh pengenalan kepada sistem pembelajaran secara online, masalah kesihatan mental yang semakin meruncing dan banyak lagi. Amalan filantropi dilihat amatlah signifikan dalam keadaan semasa ini bagi meningkatkan sosio-ekonomi masyarakat, mengurangkan kadar kemiskinan dan membantu mengurangkan kadar pengangguran dalam masyarakat. Justeru, kajian ini bertujuan untuk menilai tahap kefahaman masyarakat terhadap amalan filantropi serta menilai tahap kesediaan dan penglibatan masyarakat melalui sikap dan tingkah lakuterhadap amalan filantropi semasa wabak COVID-19. Kajian ini menggunakan metod kuantitatif dengan reka bentuk kajian rentas terhadap 250 orang responden beragama Islam yang bekerja. Perisian Statistical Package for Social Sciences(SPSS) digunakan dalam menganalisis data. Hasil kajian mendapati bahawa responden menunjukkan tahap kefahaman yang positif terhadap amalan filantropi (nilai min antara 3.89 hingga 4.61). Responden juga dilihat menunjukkan tahap kesediaan dan penglibatan masyarakat dalam amalan filantropi yang tinggi apabila min bagi setiap konstruk yang mengukur objektif ini berada pada nilai 4.0 dan ke atas. Kajian ini dilihat amat signifikan dalam mengurangkan kadar kemiskinan dan jurang ekonomi yang wujud dalam masyarakat Malaysia. Ia dapat menjadi sumber rujukan dan panduan bagi badan kerajaan atau bukan kerajaan dalam membentuk sesuatu polisi baru serta merangka ekonomi Malaysia.

The article studies the regulatory issues and challenges raised by Content Aggregator Providers in Malaysia. Application-to-Person (A2P) has an important role to play in the mobile ecosystem through strengthening and deepening the process of competition and any-to-any connectivity subsequently to address the issues and challenges faced by the access seeker in the regulatory landscape. The main objective of regulation is to ensure a competitive market and provide the necessary protections for consumers. Communications and multimedia industry market should be determined primarily by market forces. Regulator intervention may be justified and clear demarcation between regulation to protect against market failure and regulation to ensure long term benefits to the end users. Finally, recommendations have been put forward at the end of this paper for the reference of future research