An effective waqf fundraising strategy is essential in waqf management. It is not easy to raise funds due to its non-obligatory status in Islam, especially in the current condition where the challenges are getting tougher. Although historically waqf has played a significant role in easing the burden on people in need, in current conditions it must be managed strategically. This study aims to analyse waqf fundraising strategies in Tazakka waqf institutions and find alternative strategies to be recommended for further implementation. This study uses a qualitative approach with a triangulation model. Data collection was obtained from observations, interviews, and documentation collection related to the current situation. Regarding the analysis of strategy, this research used SWOT analysis and found that the Tazakka waqf institution has applied the theory of fundraising strategy proposed by Sargeant which divides the fundraising strategy into four strategies, namely; Dialogue fundraising, corporate fundraising, multichannel fundraising, donor retention, and development. Based on the results of strategy analysis using SWOT analysis, this study resulted in eight recommended strategies to be implemented by Tazakka waqf institutions. This recommendation strategy includes increasing collection through other strategic programs, empowering waqif coordinators in expanding cash waqf collection, hiring more human resources, increasing cooperation in building Waqf Collection Units, strengthening collaboration and collection in educational institutions, increasing individual service programs, maximizing collaboration with LAZISWAF Tazakka partners in improving services, improving the quality of human resources through various activities such as training and delegation. This study can be a reference for waqf fundraising strategies in waqf-based educational institutions or waqf institutions. This study provides consideration for waqf institutions in choosing waqf fundraising models to develop waqf institutions in achieving the goals and vision and mission of the institution.