Waqf movement in Malaysia has a long history since the colonization era with plenty of innovations being practiced by waqf managers. The literatures have highlighted on the performance of waqf as a social finance instrument with transformational impacts to the economic wellbeing of the beneficiaries. There is a considerable gap between the cyclic impact on the transformation of waqf beneficiaries into donors that needs to be highlighted. The main aim of the study is to conceptualize and validate the beneficiaries-donors model which evolved from the perspective of mutual assistance (ta’awun) prosumers, consumerchant, and volunteer. The study adopts a three-phase qualitative approach. The proposed model on Benefidonors is the result of the first stage, which involved content analysis of literature data. Data was also obtained via Focus Group Discussions (FGD) in the second step of creating and confirming the model. Three different groups of participants, namely donors, beneficiaries, and mutawalli, participated in three different sessions of FGD using MS Teams. The third stage is model validation where the participants have validated the model through a few series of FGD. The participants were given a conceptual model to see whether the new term introduced, "Benefidonors," could be accepted or require further refinement. The new term coined, Benefidonors concept, suggests for a transformational cyclic impact of the major players in the waqf activism. The major output of this paper is the validated term “Benefidonors” which is a hybrid word, derived from the word, “Beneficiaries” and “Donors”. The “Benefidonors” promotes towards “share more”, “use more” and “donate more” for waqf ecosystem using the concept of mutual assistance (ta’awun) prosumers, consumerchant and volunteer. The finding of this research shows that the new term "Benefidonors," even though it is still emerging and requiring efforts for exposure and branding, is inherently practiced, being aware of and known in the community, but it needs a systematic design and strategic arrangement for further expansion.

Celebrities always have been involved in supporting various activities in the past century and businesses increasingly consider corporate reputation as a valuable asset that has a positive impact on a purchase decision. The purpose of the research would be to ascertain the effectiveness of celebrity endorsement and reputable companies tv ads that either influence consumer attitude and consumer purchase decision in Bangladesh or not. Hence, a survey using a structured questionnaire was administered among 500 consumers from October 2020 to June 2021, with a response rate of 78 percent. Both celebrity endorsement and reputable companies tv ads has influential effect on attitude towards tv ad, then perceived behavioral control has the most influence effect on intention, then intention has on purchasing behavior. From f^2 it reveals that Celebrity endorsement has large and reputable companies tv ads has a moderate effect in producing the R^2 for attitude towards tv ads, perceived behavioral control take a large effect in creating the R^2 for intention, and intention also has a moderate effect in constructing the R^2 for actual behavior. Celebrity endorsement and firm reputation is absolutely and directly linked to attitude to the tv advertising, subjective norm favorably influences consumers' intent to buy products & services as promoted in television advertisements, and buying intention influence to create purchase choice. Moreover, the analyzed attributes show a favorable relationship with purchase intention and decision and it might be concluded that celebrity endorsement and reputable companies tv ads does impact the buying behavior of customers.

This study assesses the bibliometric analysis of sustainable waqf development that highlights new topics and provides insightful commentary for the waqf’s strategic growth and ongoing research. This work uses bibliometric analysis to count the number of studies that have been carried out in this domain and determine whether they have advanced knowledge on sustainable waqf development. The study specifically highlights the depth to which academics have investigated these relationships and maps to arrive at a conceptual framework of the area being studied. Bibliometric analysis within 30 years of a publication generally arises in three main areas, namely waqf fundamentals, analysis of cash waqf, as well as studies on the numerous waqf uses in Islamic social finance. Whereas analysis within 107 years shows publications concerning waqf increased after the year 2010, from 2017 onwards, despite the rising number of total publications, total citations decreased. Thus, this study focuses on the current ten years from 2011–2020 and dissects 281 papers to study the dynamic topic for current mass research. Three main areas are highlighted in the early study, namely, sustainable development, regional planning, and information management. At the end of the study, the findings show the state of development and the top trends in influence, as well as the major journals, articles, subjects, authors, and countries. Both scholars and practitioners can benefit from the analysis and graphical presentations since they will be able to better grasp the state of the art of waqf in the experiential and current digital eras.