Browsing by Author "Hashim N."
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Publication Exploring customer service experience equity on the customers’ behavioral intention in tourism industry(CRC Press/Balkema, 2014) ;Hashim N. ;Haque A. ;Wahab A.A.O.A. ;Universiti Teknologi MARA (UiTM) ;International Islamic University Malaysia (IIUM)Universiti Sains Islam Malaysia (USIM)Researchers in recent years have begun to pay more attention to the effect of customer experience on consumer behaviors. Many scholars suggested that building firms must nurture the emotional bonds between the customers and the providers through experiential elements which can fulfill customers’ social and personal needs. In addition, total customer experience is a blend of functional, emotional, branding, and relationship appeals into an integrated business strategy. Besides, understanding customer experience is a crucial for the tourism industry because it is becoming more experience-driven. However, research on the customer service experience equity still lacks a coherent framework and yet requires a lot of development of the framework. To date, past studies on customer service experience equity on the customers behavioral intention are yet not fully been investigated the tourism industry especially in Malaysia. Hence, there is a need to explore the influence of these values. It is expected that the findings of this study will not only contribute to the contingency theory that customer service experience equity on the customers’ behavioral intention, but also will serves as guideline for policy development by the Ministry of Tourism as it can assist to develop idealistic program for National Tourism Campaign. From the population of customers who experienced and have intention to stay at hotel and resorts, only 400 potential customers from 10 hotel and resorts will be participated in this study. Structural Equation Modeling will be applied to analyze the mentioned relationship. Therefore, this study attempts to investigate the relationship among customer service experience equity towards customers’ behavioral intention. - Some of the metrics are blocked by yourconsent settings
Publication Measuring the size of output gap in sukuk issuing OIC member countries(Mediterranean Center of Social and Educational Research, 2015) ;Ahmad N. ;Hashim N. ;Johari F.Universiti Sains Islam Malaysia (USIM)The aim of this study is to estimate the size of output gaps for sukuk issuing Organization of Islamic Cooperation (OIC) member countries. The output gap is measured based on univariate Hodrick-Prescott (HP) filter for the period 1980 until 2011. Data are sourced from the World Economic Outlook and SESRIC databases. The findings reveal that Bahrain, Pakistan and Malaysia have smooth trend between real GDP and its trends. Most countries display fewer fluctuations in business cycles and changes in inflation during mid-2000s. The results suggest that output gap estimations contain key information for monetary policy since the estimate of output gap can contribute towards identifying and assessing the effectiveness of monetary policy framework over time. For cross-border sukuk issuance, the ability to sustain economic growth in the long run without inducing inflation will boost investors� confidence. � 2015, Mediterranean Center of Social and Educational Research. All rights reserved. - Some of the metrics are blocked by yourconsent settings
Publication Prophetic approaches in communication: A pilot analysis of hadith prophet muhammad(American Scientific Publishers, 2017) ;Jamilin A.K. ;Kasmani M.F. ;Hashim N. ;Ghazali N.M. ;Muhamad N.A.F. ;Jaafar N. ;Islamic Science InstituteUniversiti Sains Islam Malaysia (USIM)Prophet Muhammad’s strategies in calling to Islam have always been referred to as exemplary in many writings on the principles of Da’wah communication. These studies however only touch on the surface of the communication skills of the prophet. This article attempts to present an in-depth analysis of Prophet Muhammad’s verbal and non-verbal communication strategies in disseminating the message of the Quran. A hadith taken from the collection of Sahih Muslim, explaining the Hajj, which is one of the five pillars of Islam, is chosen for analysis. A detailed reading of the Hadith is carried out. The saying is analysed textually and triangulated with the contextual analysis of the hadith based on other narrations, the Quranic verses, Islamic history and Asbab al-Wurud or reasons for stating hadiths. Findings show that although Prophet Muhammad’s non-verbal communication of silence shows an uneasy expression of feeling and an indication that the conversation between him and his addressee is not going smoothly, the if-clauses is predominantly used by him, which hints at the possibility of politeness, avoiding rudeness and avoiding coercion.