This paper aims to analyze the application of Balaghah al-Badi (embellishments) in the following aspects. First, the aspect of motivation or encouragement in conducting good dealings in surah ad-Dhuha. Second, the secret of selecting certain words and their interpretations in terms of the meaning and stylistic semantics in the same surah. The knowledge of balaghah al-Quran illuminates the art and beautifulness of the Quran from rhetorical perspective. Surah ad-Dhuha describes the rhetoric from the embellishment perspective such as al-Tibaq (anti-thesis), al-Muqabalah (multithesis), al-Jinas and al-Saj'(rhymed prose). This qualitative study used Quran as the primary source of reference, while the secondary sources are the tafseer of Quran from the language aspects (al-Tafsir al-Lughawi) and books which are related to I'jaz al-Quran and Arabic balaghah. The findings indicate that the application of al-Badi in surah ad-Dhuha is not merely a hieroglyphic of the Quran, but without the element of al-Badi, it will lead to the distortion of meanings. The arrangement of the verses in this surah employs decorative elegance and it is one of the most effective ways in the educational process of human psyche. This study is one of the upward research areas in the applied Arabic rhetoric and hopefully it will provide a significant contribution to the interpretation and analysis of various themes in the Quran.