In today’s digital age, the pervasive spread of fake news has become a pressing societal concern that challenges the integrity of information and public discourse. This conceptual paper delves into the intricate role of artificial intelligence (AI) in both combating and perpetuating the proliferation of fake news in contemporary digital ecosystems. It is critical to comprehend the complex effects of AI technologies since disinformation continues to be a serious threat to the accuracy of information shared and the public conversation. On one hand. AI is harnessed as a powerful tool for detecting and combating fake news. However, there are issues with algorithmic bias, adversarial attacks, and others. On the other hand, AI, also facilitates the creation and dissemination of fake news through the emergence of deepfakes and other AI-generated content. The dissemination of false contents created by AI presents ethical questions and emphasizes the necessity of effective measures to counteract the possible abuse of AI in disseminating fake information. By critically examining the dual role of AI in combating and perpetuating fake news, this conceptual paper contributes to a nuanced understanding of the complex interplay between technology and misinformation. It highlights the importance of interdisciplinary research, ethical considerations, and the development of effective interventions to harness AI for mitigating the spread of fake news while upholding the integrity of information in the digital age.