One of the main factors that changes individuals' behavior is social influence. Social influence is defined as a change in an individual's thinking, feelings, attitudes, or behavior that results from interaction with other individuals or groups. Within the scope of ICT adoption among fishermen, social influence is expected to spread, and this study attempts to discover the social influence that impinges on fishermen's use of ICT in their fishing routine. This is a quantitative study in which a total of 400 respondents have been selected based on multi-stage simple random sampling. SPSS is used to gain the required analyses, and descriptive analysis is also performed. The results reveal that social influence has less impact on fishermen's use of ICT based on the low level of mean scores recorded for each of the eight statements studied.

The focus of this study is to examine whether socio-economic factors (age, income per month, level of education, days spent at sea, fishermen category and experience as a fisherman) influence behavioral intention regarding the usage of mobile phones among fishermen in Pangkor Island. A total of 250 questionnaires were given to fishermen on the island. For the purposes of analyses, descriptive statistics such as frequency, percentage and mean were employed. Further analysis using independent t-test and Pearson product moment correlation were also performed to determine any significant differences and relationships arising. The results confirm that fishermen in Pangkor Island have favorable behavioral intentions towards mobile phone usage. Further analysis reveals that fishermen with different levels of education possess different behavioral intentions towards mobile phone usage. It can be noted that the factors of age and days spent at sea recorded significant and negative relationships with behavioral intention towards mobile phone usage. A number of discussions are conducted and these can be used by students, researchers and government officers for further studies within the field. � Medwell Journals, 2013.