Browsing by Author "Mohammad Noorizzuddin Nooh"
Now showing 1 - 20 of 27
Results Per Page
Sort Options
- Some of the metrics are blocked by yourconsent settings
Publication Analysis Of Content And Design For Islamic Banks: A Malaysia Perspective(Islamic Bank Training And Research Academy, 2015) ;Muhammad Ridhwan Ab. AzizMohammad Noorizzuddin NoohOver the past decades, Islamic banking has gained a worldwide recognition. Started among Muslim countries in order to cater for the Shariah compliance banking needs of Muslims, it has now become widespread throughout the world. In Malaysia, the players in the Islamic banking industries are the local Islamic banks and recently a few foreign Islamic banks have shown interests and started their operation in this country. Internet has become a very powerful tool to disseminate information and this phenomenon has been fully utilized by Islamic banks in order to send their message to their current and potential customers. This exploratory study aims to evaluate the design and content of Islamic banks websites in Malaysia and also to compare the cumulative strengths and weaknesses in terms of website design and content between local and foreign Islamic banks in Malaysia. Suggestions for future research directions conclude the report - Some of the metrics are blocked by yourconsent settings
Publication Berjaya Food Berhad: An Investment And Financial Decision-making Insight(The IJBMT, 2023)Mohammad Noorizzuddin NoohBJFood, also known as Berjaya Food Berhad, is a Malaysian venture capital firm that develops and operates chain restaurants, cafes and retail outlets. It was established as a public limited company on December 3, 2009, and it debuted on Bursa Malaysia's Main Market on March 8, 2011. The food and beverage industries have survived the COVID-19 Pandemic, which happened in the first quarter of 2020. This study evaluates the investment attractiveness of BJFood using financial ratio analysis, investment decisions, profitability performance, long and short-term financing decisions, share and risk assessments. BJFood's working capital condition is sound based on its operating cash flow. BJFood should consider selling of its part in Jollibean's franchise and looking at other foreign franchise to expand into because the food company is a lucrative market to venture into. - Some of the metrics are blocked by yourconsent settings
Publication Brand Awareness Among Consumers In Malaysia: A Study On Halal Branding(Universiti Sains Islam Malaysia, 2007) ;Mohammad Noorizzuddin Nooh ;Norhaziah Nawai ;Nuradli Ridzwan Shah Mohd DaliHartini MohammadSince Malaysia is heading towards being a global Halal hub, this research is very crucial to give ideas on the receptions of Muslim consumers towards Halal branding. The objectives of the research are to measure the awareness of consumers towards Halal products particularly in the food product line, to determine whether the Halal logo has any influence in consumer purchase decision, to determine whether religion has any influence in purchasing Halal food products, to identify the relationship between brand image and the existence of Halal logo with the customer's purchase decisions, and to identify the relationship between price and the existence of Halal logo with the customer's purchase decision. A survey was conducted on selected 1075 samples from Johor, Malacca, Selangor, Negeri Sembilan, Kuala Lumpur, Perak, Penang, and Pahang. In terms of research tools, the researchers use descriptive analysis to analyze the frequency of each variable, factor analysis to reduce the number of variables and to detect structure in the relationship between the variables or to classify the variables, mean to measure the awareness of consumers towards halal products. For further analysis this study applied the Chi-square to determine whether the Halal certification has any influence in consumer purchase decision. ANOVA is used to determine whether religion has any influence in purchasing Halal food products. A correlation analysis is being done to analyze the relationship between variables such as brand image and price and the existence of Halal certification with the customer's purchase decisions. One significant finding is that the respondents agree that Halal products are for everybody and not only confined to Muslims consumption. Apart from that, they also believe that the Halal certification should not only be given to companies owned by Bumiputera. On the manufacturers' side, they have to improve the quality, design and packaging as well as adding values to their current products. On the government side, they have impose stricter regulation regarding Halal certification and also make grants available to Muslim entrepreneurs in terms of product development. - Some of the metrics are blocked by yourconsent settings
Publication Brand Management In Muslims' Small And Medium Industries In Malaysia: A Study On Food Sector(Universiti Sains Islam Malaysia, 2006) ;Mohammad Noorizzuddin NoohWan Rasyidah Wan NawangBranding is an important process that can determine the marketability of the products or services as well as the profitability of the organizations involved especially when becoming a global Halal hub has been the main agenda of our country. The objectives of the research are to identify the fallacies in the current branding concept adopted by Muslim's SMI based on the fallacies listed by Jack Trout, to measure the effectiveness of the current branding concept, and also to propose a suitable branding concept for Muslims' SMIs in the food sector. A survey was conducted on selected samples from the industries in Johor and Selangor. This was further enhanced through interviews with relevant trade organizations. Descriptive analysis was done through a frequency analysis that highlights level of awareness and perceptions among the respondents. Finally, cross tabulation analysis further investigates the relationship between selected variables such as sales turnover, paid-up capital, marketing expenditure, and capital orientation and level of awareness and perception. One of the significant findings is that it was identified that the fallacies among SMIs in the industry are minimal and it would be an added advantage if the SMIs acknowledge its significance and try to avoid falling into the category. This can be done through continuous improvement in learning and training. Another significant finding is that, based on amount of the paid-up capital and their ability to generate revenue, their current branding concept is sufficient for the time being. If they wanted to become global players and have the ability to generate substantial revenue, changes in branding concept have to be proportionate to changes in those factors. Through the analysis, it is advisable that for the time being due to their limited paid-up capital,the Muslim SMIs should focus on the Multiproduct branding strategy. - Some of the metrics are blocked by yourconsent settings
Publication Business Model Canvas A Bibliometric Analysis of Published Literatures using R(KOLEJ UNIVERSITI ISLAM ANTARABANGSA SELANGOR, 2022)Mohammad Noorizzuddin NoohThis study presents a bibliometric analysis on the publications of Business Model Canvas research from Scopus database between 2012 to July 2021. The publication trend is on the rise and anticipated to continue to rise due to the COVID-19 pandemic that requires creative, precise and dynamic business modelling appraoches. Based on keywords used, , the study retrieved 116 documents and analyze the data using various tools. This presented potential researchers with a wide opportunity to publish on recent issue regarding Business Model Canvas during the pandemic and post-pandemic period in SCOPUS publications. Issues pertinent to triple layered business model, IR 4.0 and the post pandemic business model and strategy can bee seen as interesting areas to venture in terms of publication opportunities. - Some of the metrics are blocked by yourconsent settings
Publication Design and Content Analysis of a Hypermarket Website in Malaysia(Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA), 2013) ;Mohammad Noorizzuddin Nooh ;Khairil Faizal KhairiMuhammad Ridhwan Ab. AzizWith the improvement of lifestyle and purchasing power, Malaysians have shifted their shopping preferences from small retail stores to the hypermarkets. One of the reasons is that these hypermarkets offer a complete array of merchandises under one roof. Changes in technology have a great impact on the development of the global economy. The global progression of electronic commerce shows that people are becoming dependent on the Internet for communications and services. The purpose of this research is to evaluate Mydin’s websites. By having a website, it offers Mydin an alternative to disseminate information not only on its company, but also on other promotion, contests, events, corporate social responsibilities activities and other information which is deemed appropriate for it existing and potential customers. In order to do that, Mydin has to recalibrate some of the feature in its websites such as the issue of copyright of the site and also the information on the author or moderator of the website. - Some of the metrics are blocked by yourconsent settings
Publication Designing A Sportswear Strategic Marketing Plan: A Data Analytics Approach(Universiti Teknologi MARA, 2022)Mohammad Noorizzuddin NoohThis paper begins by simulating a scenario in which the researcher received funding from venture capital to start a sportswear venture in Malaysia. The goal is to maximise the ROI by the end of the first year. The sportswear industry is a big industry with many renowned players. The researcher uses data analytic techniques to analyse online search trends, categorical search and Geomap patterns. Data analytics assists in segmenting audiences by distinct demographic categories and analysing opinions and trends in each of them. The analysis results are utilised to undertake SWOT analysis, Porter's Five Forces Competitive Models, and assist in developing the company's marketing mix. This paper opens with an industry overview to provide a bird's-eye view. According to industrial data, the sportswear business is large, involving numerous well-known companies. The part on literature review includes literature on brand, online brand, retailers and channel, and online shopping. It provides a thorough background on the studies done in various areas. - Some of the metrics are blocked by yourconsent settings
Publication Entrepreneurship, Ethics and Religiosity(Centre for Promoting Ideas, 2015)Mohammad Noorizzuddin NoohIslam has set a guideline in order to become successful as a businessman through fortifying their individual ethics. In Islam, becoming an entrepreneur is not only all about reaping profit, but also satisfying customers' needs. Entrepreneurs who wanted to become successful, has to follow our prophet's style of doing business. Islam lays immense stress on morals and virtues and warns forcibly against vice; it demands the utmost level of commitment to commandments in this respect and promises the greatest rewards for those who observe them and the utmost penalty for those who do not, in this existence and hereafter. This paper focuses on the importance of ethics and religiosity to entrepreneurs. - Some of the metrics are blocked by yourconsent settings
Publication Evolution of Entrepreneurial Mindset: From Cradle to Grave(Penerbit USIM, 2022)Mohammad Noorizzuddin NoohEntrepreneurship is a field of study that aims to help students, individuals, and organizations to overcome their entrepreneurial problems and increase entrepreneurial outcomes and activities. It is critical to the country's and society's economic progress. Individuals, communities, and nations gain from a wide range of social and economic advantages provided by the area of entrepreneurship. Through the invention and inventiveness of entrepreneurs, the area of entrepreneurship has contributed to develop job possibilities and the manufacture of a variety of products. The aim of the article is to bring together the findings from preliminary studies on the content and process of developing an entrepreneurial mindset. As a result, the current state of the literature on the notion of entrepreneurship has been consolidated to better understand its origins, roots, and development. The author hopes to encourage entrepreneurship in children as early as primary school. In doing so, they acquire entrepreneurial experience, skills, and talents as well as the ability to solve entrepreneurial problems. This article provides a comprehensive understanding of the idea of an entrepreneurial mindset to make it more comfortable for individuals and organizations to engage in interactive entrepreneurial activities in their daily lives. This study is an analysis of the literature with the goal of better understanding the idea of the entrepreneurial mindset. An in-depth explanation of various major subtopics explored by the author will provide a thorough understanding of an entrepreneurial mindset. - Some of the metrics are blocked by yourconsent settings
Publication An Exploratory Study on Halal Branding Among Consumers in Malaysia: Factor Analysis Technique(Universiti Sains Islam Malaysia, 2007) ;Norhaziah Nawai ;Mohammad Noorizzuddin Nooh ;Nuradli Ridzwan Shah Mohd DaliHartini MohammadSince Malaysia is heading towards being a global Halal hub, this study is very crucial to give ideas on the receptions of Muslims consumers towards Halal branding. The objective of the research is to measure the awareness of consumers towards Halal products particularly in the food industry. The study tries to identify the factors that contribute to Halal branding using factor analysis. Consumer's data were collected based on 1075 samples from all states in Malaysia. The findings show that there are 11 factors that could contribute to Halal Branding awareness which are promotion, place, attractive and quality, Halal certification, price, product samples, market demand, SME producers, Halal certification to Muslim companies, differences between Halal certified and non-Halal certified and clean operation. Further analysis using the logistic regression found that there are six factors contribute significantly to the importance of Halal branding. The factors are attractive and quality, Halal certification, market demand, SME producers, different between Halal certified and non-certified, and clean operation. - Some of the metrics are blocked by yourconsent settings
Publication Facilitating Digitalization Adoption for Small and Medium Enterprises in Malaysia(Penerbit USIM, 2023)Mohammad Noorizzuddin NoohThis article discusses how digitalization has become a driving force for economic and social progress in Malaysia, particularly in creating new opportunities for Small and Medium Enterprises (SMEs) to expand their market reach and enhance productivity. The article emphasizes the importance of creating a business model that incorporates the appropriate strategy, processes, and infrastructure to succeed in the digital economy. The article also examines the advantages of digital technology and data, and how they streamline corporate operations and enhance productivity and efficiency. The article proposes a conceptual framework based on existing models and identifies four gaps that can support the digitalization process in SMEs more effectively. Overall, this article highlights the significance of embracing digitalization in today's entrepreneurial environment to create new opportunities for SMEs and enhance their competitiveness in the global market. - Some of the metrics are blocked by yourconsent settings
Publication Financial Literacy Module for Micro Businesses Entrepreneur: Systematic Literature Review(Human Resource Management Academic Research Society, 2022) ;Nurul Aini Muhamed ;Fauzias Mat Nor ;Norhaziah Nawai ;Syahidawati Shahwan ;Junaidah Abu Seman ;Mahdhir Abdullah ;Mohammad Noorizzuddin NoohAimi Fadzirul KamarubahrinThe issue of financial literacy has caught the interest of various groups in developed countries. The importance of improving financial literacy has increased because of factors including the development of new financial products; the complexity of the financial markets; and the changes in political, demographic and economic factors. However, the lack of financial knowledge will lead to an immense problem for a country and there is statistic shown entrepreneurs is amongst who are declared bankrupt. Thus, serious actions should be taken, and the financial literacy module for micro business entrepreneurs is one of the factors that needs to be identify. This paper aims to identify, review and synthesize the financial literacy module for micro business entrepreneur based on a systematic review. The present paper carried out a systematic literature review (SLR) of the related literature. A systematic review was identified literatures by electronic open access database searches (Google scholar, Scopus, Emerald insights, Taylor and Francis, Springer, World of Science and Science Direct). The inclusion criteria were: i) publication date between 2017 and 2021, ii) country, iii) methodology, iv) model/theory and v) dimension. Narrative synthesis and systematic review were performed and reported according to the preferred reporting items statement using Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) search methodology strategy. Systematic literature review has been undertaken by identifying 2,743 studies from various sources. After removing the 2,732 studies based on selection criteria, 11 studies have been found relevant for the present study. The review suggests that the financial literacy module for micro business entrepreneur is necessary to promote entrepreneurial development and increasing the profile of disadvantaged people. This research found there is no standardised methodology to measure the financial literacy of entrepreneurs. The study conceptualises a research model which can be used by the policymakers to develop training modules for entrepreneurs. These training modules will contribute to the nation’s economic growth by virtue of enhanced performance and superior financial access. This study proposes a hypothesised research model which is one of its kinds to demonstrate the financial literacy module for micro business entrepreneur. - Some of the metrics are blocked by yourconsent settings
Publication A Managerial Perspective on the Impacts of Implementation of Minimum Wage in Malaysia(Penerbit USIM, 2023)Mohammad Noorizzuddin NoohThe main method of communication between employers and employees is through salaries. They stand for the most important facets of daily life. Malaysia's minimum wage law provides incentives for employers and employees to implement productivity-enhancing measures. The goal of the government is to make Malaysia into a nation with a highly productive and high-income economy. A minimum wage legislation will pressure businesses to increase prices in the short term, particularly for businesses that rely on low-paid labor. Firms may be compelled to shift higher up the value chain to compete. These adjustments will contribute to Malaysia becoming a high-valueadded, high-income economy. The minimum wage is anticipated to have a favorable impact on the Malaysian economy in the medium to long term. A rise in employee income is also anticipated to lead to increased consumer spending and vigor in the economy. The policy will help to advance a better and more equitable wage structure as well as higher value-added economic activity. - Some of the metrics are blocked by yourconsent settings
Publication Pelaporan Berita Ekonomi Di Akhbar Bahasa Melayu Ketika Perintah Kawalan Pergerakan Fasa 1: Satu Analisis Kandungan(Universiti Sains Islam Malaysia, 2021-09-09)Mohammad Noorizzuddin NoohPenyampaian berita memainkan peranan yang penting dalam masyarakat terutama ketika berlakunya sesuatu krisis. Pandemik COVID-19 yang melanda seluruh dunia telah menyebabkan berlakunya perubahan lanskap dalam kita menjalankan kehidupan seharian sehinggakan ianya digelar sebagai norma baharu. Akhbar memainkan peranan yang penting dalam penyampaian berita kepada khalayak masyarakat dengan menetapkan nada berita yang ingin disampaikan ketika berlakunya sesuatu krisis. Kertas ini bertujuan untuk mengupas tema-tema utama berkaitan ekonomi yang disiarkan di akhbar-akhbar utama Bahasa Malaysia di sepanjang Fasa 1 Perintah Kawalan Pergerakan (PKP) yang berlangsung dari 18 sehingga 31 Mac 2020. Pendekatan analisis kandungan telah digunakan untuk mendapatkan tema-tema utama berita berkaitan kepenggunaan yang disiarkan di sepanjang tempoh 2 minggu tersebut. Dapatan telah menunjukkan bahawa tema-tema utama untuk isu tersebut berkisar mengenai tanggungjawab kerajaan dalam mempastikan bekalan barangan asas mencukupi. Selain itu tema-tema utama yang berkisar mengenai peranan kerajaan dalam merangsang ekonomi dengan memperkenalkan bantuan-bantuan umum dan khas untuk rakyat serta penerangan mengenai prosedur sektor ekonomi untuk beroperasi juga menjadi keutamaan untuk disiarkan di akbar-akhbar utama Bahasa Malaysia. Secara kesimpulan, nada yang ingin disampaikan oleh kedua-dua akhbar ini adalah bersifat positif yang memperlihatkan usaha kerajaan dalam memberi penerangan kepada rakyat mengenai perubahan norma kehidupan di samping memperkenalkan bantuan-bantuan yang akan diberikan oleh kerajaan disebabkan berlakunya Pandemik COVID-19 ini. Kata Kunci: COVID-19; Ekonomi; Berita; Akhbar; Analisis Kandungan - Some of the metrics are blocked by yourconsent settings
Publication Perception Of B40 Income Group Regarding Waqf, Wasiyyah And Faraid Planning In Wealth Distribution(Malaysian Financial Planning Council, 2016) ;Muhammad Ridhwan Ab. Aziz ;Mohammad Noorizzuddin Nooh ;Khairil Faizal Khairi ;Fuadah JohariNurul Izzati NordinThe planning of wealth distribution during an individual’s lifetime is an aspect that must be taken seriously by all Muslims. Delays and failures in the distribution of wealth can create negative implications from the legal, economic, religious and social standpoints. In fact, the issue of wealth distribution is not an isolated issue in the Muslim community due to the fact that every year there are a growing number of frozen assets. Therefore, the purpose of this paper is to examine the perception of planning of wealth distribution among the B40 income group. A survey of 382 respondents was conducted in order to gauge the perception. The findings of this study found that in the B40 group, individuals who earned RM1,001 - RM2,999 were the majority who had wrong perceptions towards the need for planning wealth distribution, followed by individuals who earned RM1,000 and below per month. This study contributes to the understanding that the B40 income group is the one that does not plan wealth distribution through waqf, wasiyyah and faraid mechanisms. Keywords: Faraid, Islamic Finance, Waqf, Wasiyyah - Some of the metrics are blocked by yourconsent settings
Publication A Preliminary Study on Accident Rate in the Workplace through Occupational Safety and Health Management in Electricity Service(Quest Journals, 2015) ;Amirrudin Abdul Aziz ;Mohd Esa Baruji ;Mohammad Noorizzuddin Nooh ;Siti Nazhatul Marina Mior Iskandar Shah ;Norsyahidah Mohammad YusofNik Fadhilah Nik HimIn order to reduce accident rate in industry, effective Occupational Safety and Health (OSH) program is necessary to be established in order to achieve a developed country status. Therefore, the objective of this paper is to identify the level of OSH compliance among Small and Medium Enterprises (SMEs) involved in the electricity sector. The methodology of this paper is through quantitative research on 212 respondents of contractors in this sectors. The general findings of this paper shows that the communication and safety reports are the main cause behind workers' non-compliance with OSH in the workplace. Analysis results also indicate that there are significant relationships between OSH risk management and communication, as well as safety reports and the level of OSH compliance. Overall, the regression analysis indicates that the main cause that affect electricity contractors' in OSH legal compliance is the lack of external communication between main contractor and sub-contractor for the implementation of OSH programs. - Some of the metrics are blocked by yourconsent settings
Publication Program Usahawan Bagi Memperkasakan Ekonomi Golongan Asnaf Pemantauan daripada Aplikasi Myema(Universiti Sains Islam Malaysia, 2016) ;Azman A.R ;Mohamad Yazis Ali Basah ;Mohammad Noorizzuddin Nooh ;Mahdhir Abdullah ;Ahmad Anis Mohd FauziMohd Faez Abu BakarInstitusi Zakat pada masa kini telah memainkan peranan penting bagi memastikan setiap asnaf yang layak menerima bantuan dapat menggunakan bantuan tersebut sebaiknya. Anjakan paradigma yang telah dilakukan oleh beberapa pusat zakat dalam memastikan penerima bantuan zakat dapat dikeluarkan daripada golongan tersebut lalu menjadi sebagai pemberi zakat. Sebagai contoh, pengurusan dana tersebut telah melalui proses transformasi sehingga tercetusnya program usahawan asnaf. Objektif kajian ini adalah untuk menilai program keusahawanan asnaf di negeri Selangor dan Kuala Lumpur serta mengeluarkan satu model produktif pembangunan keusahawanan asnaf dan membincangkan pemakaian aplikasi MyEma sebagai instrumen untuk pemantauan. Sampel kajian ke atas dua negeri tersebut berdasarkan beberapa faktor iaitu antara negeri terawal yang melakukan program keusahawanan asnaf, peruntukan pemberian zakat berbentuk modal perniagaan yang tinggi dan kejayaan mengeluarkan usahawan asnaf daripada kelompok asnaf sehingga menjadi pembayar zakat. Kajian kualitatif ini menggunakan metode perpustakaan dan observasi untuk mengumpul data. Metode temubual dijalankan terhadap pegawai di Lembaga Zakat Selangor (LZS) dan kumpulan kajian di kawasan Selangor. Hasil kajian mendapati program usahawan asnaf amatlah tinggi nilainya serta memberi impak yang sangat berkesan kepada taraf ekonomi asnaf kerana program ini dapat mengeluarkan diri mereka daripada kelompok asnaf dan seterusnya dapat memberi rangsangan kepada ekonomi negara dan membantu ke arah ekonomi yang berpendapatan tinggi. Diharapkan institusi zakat yang masih belum menjalankan program pembangunan keusahawanan asnaf dapat menjadikan model yang dibangunkan ini sebagai struktur program tersebut di samping mengguna pakai aplikasi pemantauan MyEma sebagai instrumen bagi sektor pemantauan. - Some of the metrics are blocked by yourconsent settings
Publication Program Usahawan Bagi Memperkasakan Ekonomi Golongan Asnaf: Pemantauan daripada Aplikasi Myema(Universiti Sains Islam Malaysia, 2016) ;Azman A.R ;Mohamad Yazis Ali Basah ;Mohammad Noorizzuddin Nooh ;Mahdhir Abdullah ;Ahmad Anis Mohd FauziMohd Faez Abu BakarInstitusi Zakat pada masa kini telah memainkan peranan penting bagi memastikan setiap asnaf yang layak menerima bantuan dapat menggunakan bantuan tersebut sebaiknya. Anjakan paradigma yang telah dilakukan oleh beberapa pusat zakat dalam memastikan penerima bantuan zakat dapat dikeluarkan daripada golongan tersebut lalu menjadi sebagai pemberi zakat. Sebagai contoh, pengurusan dana tersebut telah melalui proses transformasi sehingga tercetusnya program usahawan asnaf. Objektif kajian ini adalah untuk menilai program keusahawanan asnaf di negeri Selangor dan Kuala Lumpur serta mengeluarkan satu model produktif pembangunan keusahawanan asnaf dan membincangkan pemakaian aplikasi MyEma sebagai instrumen untuk pemantauan. Sampel kajian ke atas dua negeri tersebut berdasarkan beberapa faktor iaitu antara negeri terawal yang melakukan program keusahawanan asnaf, peruntukan pemberian zakat berbentuk modal perniagaan yang tinggi dan kejayaan mengeluarkan usahawan asnaf daripada kelompok asnaf sehingga menjadi pembayar zakat. Kajian kualitatif ini menggunakan metode perpustakaan dan observasi untuk mengumpul data. Metode temubual dijalankan terhadap pegawai di Lembaga Zakat Selangor (LZS) dan kumpulan kajian di kawasan Selangor. Hasil kajian mendapati program usahawan asnaf amatlah tinggi nilainya serta memberi impak yang sangat berkesan kepada taraf ekonomi asnaf kerana program ini dapat mengeluarkan diri mereka daripada kelompok asnaf dan seterusnya dapat memberi rangsangan kepada ekonomi negara dan membantu ke arah ekonomi yang berpendapatan tinggi. Diharapkan institusi zakat yang masih belum menjalankan program pembangunan keusahawanan asnaf dapat menjadikan model yang dibangunkan ini sebagai struktur program tersebut di samping mengguna pakai aplikasi pemantauan MyEma sebagai instrumen bagi sektor pemantauan. - Some of the metrics are blocked by yourconsent settings
Publication Relationship Between Religiosity And Controversial Products And Offensive Nature Of Advertising Appeals(International Journal of Arts and Commerce, 2014) ;Mohammad Noorizzuddin Nooh ;Syadiyah Abdul Shukor ;Muhammad Ridhwan Ab. Aziz ;KhairilFaizal KhairiMahdhir AbdullahStudies have shown that religiosity is an important variable in determining consumer behaviours. Thisresearch paper attempts to investigate the relationship between religiosity and controversial products and offensive nature of advertising appeals. A survey of 278undergraduate students was conducted at a local university located in the South of Peninsular Malaysia. Descriptive analysis and correlations analysis were performed to analyze the data. Results showed that religiosity is positively related to controversial products and offensive nature of advertising appeals. Limitations and directions for future research are discussed towards the end of this paper. - Some of the metrics are blocked by yourconsent settings
Publication A Review of Present and Future of Strategy of the Malaysian Micro Enterprises Food Services Industry(Faculty of Management and Muamalah International Islamic University College Selangor (KUIS), 2022)Mohammad Noorizzuddin NoohAs the Covid-19 pandemic expands, businesses will need to discover new methods to cope with it. Lack of consumer access to food is the most serious danger to food security. In building effective strategies, policymakers and business leaders can benefit from exchanging expertise and learning from successful organizations. The goal of this study is to determine how micro businesses in Malaysia's food service sector responded to the epidemic, as well as the industry's future. The author began by doing a narrative literature review to investigate the paper's subject. The author created a review matrix in Microsoft Excel to critically evaluate the publications. Study objectives, techniques, samples, sample size, location, variables, outcomes, and future research are all included in the matrix. Although the pandemic has had a significant impact on businesses in a variety of ways due to a variety of social, cultural, economic, and environmental factors, policymakers and business leaders can benefit from experience sharing and learning from successful businesses in developing innovative and effective strategies to mitigate the pandemic's negative impact on business operations. Food safety and environmental well-being, as well as digital payment and marketing, were identified as potential solutions for the industry's future resilience.