Cross-cultural application efforts are not only focused on physical activity in communities but can be applied through a variety of mediums. Islamic Art is broad and needs to be developed and enriched with creativity. Islamic art still maintains the same way of presentation and there are no new transformations. This study will identify the elements of cross-cultural art that are possible to generate new ideas for the design of Islamic Art motifs. The cross-cultural component in this study is the cultural basis of Malaysia's three main ethnic groups. The study of creating cross-cultural-based motifs are limited. There are no new addition and creativity in the field of Islamic Art. This study aims to identify the art elements of cross-culture that can be used as inspiration for motif design and propose a new possible cross-cultural Islamic Art motif design. The design and development approach underpinned by the ADDIE model was used in this study. Cross-cultural elements such as symbols, images and colours that do not conflict with the core of Islamic art can generate high creativity and inspire innovation in producing Islamic Art motifs. In conclusion, the cross-cultural art element can be used as inspiration for the design of new Islamic Art motifs that have local multi-cultural identity characteristics.

The interpretation and application of halal might be different between non-Muslims and Muslims. Vast background in culture and religion in Malaysia would make not everyone be able to understand the topic of halal. However, the comprehension and the value of a multi-racial consumer perspective for better Halal branding practices in the country are excellent. The importance of this study is to understand the concept of halal and explore the attitude and behaviour of the halal brand among non-Muslims. This study is qualitative. The research design of this study is an exploratory case study that employs semi-structured interviews. With eight informants from the nonprobability of purposeful sampling, the participants include diverse backgrounds from students to industry experts, reflecting all possible study sides. The findings show that non-Muslims had limited knowledge about the halal brand. Halal is a specific notion to indicate that Muslim consumers' food is safe to consume. Especially pork-free and non-alcohol. Non-Muslim consumers affirmed they still need to know about the whole concept of halal more than just a logo. Understanding the need of others is also significant in a multi-racial country. Though non-Muslims are aware of the existence of the halal logo, especially in daily needs product, they do not restrict themself to halal brand as for them, quality and brand name is their priority in purchasing. Hence, based on this research, it is suggested that the future researcher explore how the brand image of the so-called halal product may attract and create the purchasing intention among non-Muslim consumers.