This study investigates Tripadvisor as manifestation of tourist experience. The tourist experience posted on TripAdvisor were analysed to gain insight of the destination experience being expressed. The content was analysed to discover what tourists were communicating about their experience in Redang. Results revealed that major strength of the destinations were its activities, natural resources, and infrastructure while international tourists’ experience with environment is mixed of positive and negative comments. This study demonstrated that TripAdvisor as an established travel reviews are an inexpensive means to collect authentic and spontaneous tourist view. This source also served as an cost-effective ways for destination marketers to understand their service quality and enhance the tourist satisfaction.

Social media, particularly travel blog are increasingly relevant in tourism practices affecting destination and business. With the growth of internet-based social media technologies, tourists are able to communicate, interact and establish relationship with destinations, business and other tourists. Pre-visit stage of tourist experience involves activities that focussed on travel planning, in which travel blogs is considered as a rich sources of travel information. Through interviewing 19 travel bloggers, this study aims to understand travel bloggers behaviour and strategies at the pre-visit stage of tourist experience. The findings show that, travel bloggers engage with travel blogs with different behaviour which influenced by different motivations. It is also highlighted that interaction in blogosphere serves an important role in influencing travel bloggers engagement with travel blogs before the travel. The implication of the study and suggestion for future research are explained. Keywords: Travel Blog, Blogging Motivation, Blog Engagement, Pre-Trip, Qualitative