This study discusses in details the practical steps concerning the development of multimedia program for teaching Arabic Rhetoric. 160 third year students from Fakulti Pengajian Bahasa Utama, Universiti Sains Islam Malaysia had participated in the study which was carried out during the semester two of 2014/2015 academic year. After the end of the development process, a pilot study was used to confirm if the multimedia program for teaching Arabic Rhetoric is ready for full-scale implementation. An informal interview (think-aloud method) has been conducted with the students during the process of learning Arabic Rhetoric. The outcome of the interview proposed the use multimedia program as a tool is for enhancing their desires in learning Arabic Rhetoric as they are found to be highly motivated and engaged in the learning process.

The purpose of this study is to help learners of Arabic to learn Arabic idiomatic expression by designing a prototype courseware for them to learn these idioms and to investigate the difficulties experienced by the learners in identifying and understanding them. Previous studies have listed numerous reasons for the difficulties experienced by the non- native Arabic learners in acquiring reading skills. One of the reasons is the inability to identify and understand the Idiomatic expression in Arabic. This study uses systematic, descriptive and analytical methodologies, where the descriptive approach was adopted to facilitate the gathering of information about Arabic idioms and theories of learning through multimedia. On the other hand, there were three stages of scientific procedures in analytical approach. Firstly, learners� need analysis which was completed before the phase of design. Secondly, experts� review analysis which was conducted during the design phase. The third stage was the analysis of formative evaluation by the learners after the completion of the development phase. The participants of this study were 40 students who are learning the subject of computer application in Arabic language and literature (ARAB 2124) and they were selected to participate in the evaluation phase. The prototype courseware implemented the theory of learning by Mayer and ADDIE model in its design and development by using PowerPoint, ISpring, and Adobe Flash. The result of this study showed that students cannot identify Arabic idiomatic expression and understand their meanings due to their lack of reading Arabic books. These idioms have not been taught in any particular subject or textbook, thus, students are unaware of their importance and could not use them.