Browsing by Author "Muhammad Adib Samsudin"
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Publication Application of Islamic Jurisprudence Methodologies Informulating Parameters Related To The Production of Viral Videos as an Online Sales Marketing Strategy(Usuli Faqih Research Centre PLT, 2023) ;Mohd Sobri Ellias ;Salmy Edawati YaacobMuhammad Adib SamsudinIn today's era of e-commerce, there are numerous advertising methods appearing at a very fast space, among them the use of viral videos. With the aim of introducing and marketing a product in addition to attracting attention and influencing users to purchase the product, the focal point of content production is now focused on videos that grab attention, entertain the viewer, and providing value for those consuming the content. Flooding of comments and engagement can cause a video to become viral, at the same time providing free brand awareness and promotion for the product. When left unchecked, such methods of content distribution may prove to be a double edged sword, if it was used to spread content that does not comply with the syariah. Thus, this study is crucial in order to establish a syariah-compliant guideline in the production of viral videos as a reference for budding entrepreneurs to market their products, produce valuable content, that is in line with the principles of Islam. In order to achieve this, several methodologies of Islamic Jurisprudence have been selected to be applied in constructing a comprehensive Syariah parameter in the context of content production. The qualitative study approach is applied in this work, using descriptive analysis based on literature highlights extracted from various articles and journals, produced by local and international authors. In a nutshell, results of this study recommends that a comprehensive and practical syaria parameter be used as a guideline in the production of viral videos in Malaysia so that the digital marketing industry in our country will be a safe and healthy environment, for the entrepreneurs and also the consumers, in line with the principles of syariah, which is in itself, to achieve such objectives. - Some of the metrics are blocked by yourconsent settings
Publication Applying The Ibadat Concept During A Natural Disaster(Human Resource Management Academic Research Society, 2024) ;Muhammad Adib Samsudin ;Mohammad Zaini Yahaya ;Ahmad Munawar Ismail ;Irwan Subri ;Che Maryam Ahmad ;Zainab IsmailIlliyin SamsudinMankind was created and put on the face of this earth only to function as a caliph and to carry out the responsibilities established by his Creator, regardless of any type of situation. However, for individuals involved in a natural disaster, it is not a factor that prevents victims of natural disasters from abandoning their responsibility. Generally, natural disasters will impact individuals involved in the disaster from various aspects. The impact of natural disasters results in damage as well as loss of property and life. Islam, as a religion that always facilitates its followers so that a Muslim’s responsibilities can be carried out without burdening the individual. Therefore, this study aims to elaborate on acts of worship performed during natural disasters. The content analysis method was used to obtain data from journal articles, book chapters and conference papers, which were then descriptively analysed. Findings indicate that the impact of natural disasters poses difficulties for disaster victims and Islam allows a certain amount of relief so that the mandatory worship practice commanded by Allah SWT can be carried out. - Some of the metrics are blocked by yourconsent settings
Publication Educating Film Audience Through Social Cognitive Theory Reciprocal Model(Elsevier Ltd, 2015) ;Siti Rugayah Tibek ;Rosmawati Mohd. Rasit ;Salasiah Hanin Hamjah ;Fariza Md. Sham ;Muhamad Faisal Ashaari ;Muhammad Adib Samsudin‘Adawiyah IsmailThe aim of this research is to determine the relationship between the reciprocal model factor of the Social Cognitive Theory and the level of film exposure among the audience. 1028 respondents from among adolescent film audience are selected through stratified random sampling. This research employs a cross-sectional survey method through the distribution of questionnaires as research instrument. The data obtained is analysed by using Pearson Correlation test and Multiple Regression test. Research results find that there exists a significant relation between independent and dependent variables. Further, personal and envioronment factors are significant predictive factors of film exposure among the audience. - Some of the metrics are blocked by yourconsent settings
Publication Ke Arah Pematuhan Halal Menerusi Penubuhan Jawatankuasa Pengawasan Syariah Di Hospital(Institut Sosial Malaysia (ISM), 2015) ;Muhammad Adib Samsudin ;Mohd Izhar Ariff Mohd Kashim ;Mohammad Zaini Yahaya ;Ahmad Munawar Ismail ;Rozida Mohd Khalid ;Wan Kamal Wan Mujani ;Hayatullah Laluldin ;Irwan Mohd SubriSyed Azhar Syed SulaimanPersoalan hukum halal tidak terhad hanya kepada persoalan makan dan minum sahaja. Bahkan hukum syarak mesti diterima pakai dalam semua aspek kehidupan termasuk di hospital. Pengurusan hospital ketika ini mematuhi peraturan am kerajaan, namun terdapat beberapa aspek didapati tidak mematuhi kehendak hukum syarak khususnya pemilihan ubat dan hubungan antara doktor dengan pesakit yang berlainan jantina. Berkaitan pemilihan ubat atau bahan farmaseutikal, terdapat keraguan sama ada ubat yang diberikan itu halal atau haram. Misalnya ubat saraf Condopril, antibiotik Gloxacilin serta penyembur anti-kulat Clotimazol yang berasal daripada khinzir. Manakala hubungan antara doktor dengan pesakit pula, tinjauan mendapati rungutan daripada pesakit wanita khususnya ketika di dewan bersalin. Mereka tidak selesa ketika urusan kelahiran dikendalikan oleh doktor lelaki. Forum di laman sesawang antara lain berbincang tentang doktor pelatih lelaki diminta oleh doktor pakar untuk meletakkan tempat membuang air kecil kepada wanita yang hampir bersalin. Perkara ini tidak wajar berlaku kerana tugas ini boleh diserahkan kepada doktor pelatih wanita atau jururawat wanita. Justeru, adalah perlu untuk dibentuk sebuah Jawatankuasa Pengawasan Syariah di hospital agar semua aktiviti di hospital yang berkaitan dengan umat Islam mematuhi kehendak syarak. Hal ini sama seperti peranan yang dimainkan oleh Jawatankuasa Pengawasan Syariah di bank-bank perdagangan di Malaysia. - Some of the metrics are blocked by yourconsent settings
Publication The Level of Understanding of Several Syariah-Related Issues among Flood Victims in Flood Evacuation Centres in Malaysia(Human Resource Management Academic Research Society, 2024) ;Muhammad Adib Samsudin ;Mohammad Zaini Yahaya ;Ahmad Munawar Ismail ;Irwan Subri ;Che Maryam Ahmad ;Zainab Ismail ;Rosmawati Mohamad RasitIlliyin SamsudinNatural disasters, especially floods, are annual natural disasters that often affect Malaysia. A major concern for residents who live in flood-affected areas is the unpredictable occurrence of these floods. A temporary evacuation centre provides protection and accommodation for residents whose homes are flooded. As the number of houses inundated by flood water increases, so does the number of people who are moved to temporary evacuation centres. Previous studies have discussed the elements of unsatisfactory infrastructure facilities and the impact of a high number of flood victims in a temporary evacuation centre. The majority of flood-affected evacuees in these centres are Muslims and they are obligated to carry out Allah SWT's commandments regardless of where they are. The surrounding conditions at the evacuation centre differ from that of a home, which affect the implementation of Allah SWT's commandments in the temporary evacuation centre. Therefore, this study aimed to determine the level of understanding of several Syariah issues, such as taharah, performing prayers and safeguarding one’s aurat as well as socialising, among flood victims in temporary evacuation centres in Malaysia. This study adopted a quantitative design by distributing questionnaires to 400 flood victims residing in 19 temporary evacuation centres around the Seri Medan village in Batu Pahat. Findings indicated that flood victims in temporary evacuation centres around the Seri Medan village in Batu Pahat had a high level of understanding of Syariah issues.