This article deliberates the conceptual framework for censorship as a powerful instrument to protect the public interest in relation to over-the-top (OTT) streaming media content in Malaysia. The transformation of technology has made the convergence of telecommunication and broadcast networks seamless. Thus, the boundaries between the telecommunication and broadcasting industries disappeared. This resulted in the viewers being able to watch the OTT streaming media content on any type of devices. The success of OTT streaming media services depends on audience’s gratification, which will subsequently lead to continued subscription to these services. However, there are uncensored content accessible from OTT streaming media players’ library that may lessen the viewers’ satisfaction. Thus, based on the combination of Users and Gratification Theory (UGT) and Public Interest Theory, Theory, the researcher developed a conceptual framework to study this phenomenon as a guide to paths of research and offer the underpinning for establishing its reliability.

Kemunculan media baharu telah membuka peluang dan ruang kepada golongan belia untuk menjalankan urus niaga melalui dalam talian. Kini, urusan pembelian dalam talian telah menjadi salah satu aktiviti wajib bagi pengguna Internet kerana ianya menjimatkan masa dan tenaga seseorang individu. Walaupun, teknologi moden ini memberi pelbagai manfaat tetapi dari sudut yang lain ianya boleh memberi ancaman kepada pengguna Internet terutama golongan belia seperti menjadi mangsa penipuan dalam talian. Isu penipuan pembelian barangan dalam talian semakin hari semakin membimbangkan. Ianya semakin terjadi apabila negara menghadapi pandemik Covid-19 yang mana penggunaan e-dagang semakin meningkat dalam kalangan rakyat. Satu usaha holistik perlu dilakukan bagi melihat, menangani dan membendung isu-isu pembelian barangan dalam talian di kalangan belia. Dalam konteks ini, ilmu pengetahuan dan amalan pengguna amat penting agar mereka tidak menjadi mangsa jenayah siber. Oleh itu, kajian ini berobjektif untuk mengenal pasti tahap pengetahuan, sikap dan amalan golongan belia terhadap privasi maklumat dan keselamatan pembelian barangan dalam talian. Kajian ini menggunakan pendekatan kuantitatif yang mana seramai 400 responden di Klang, Selangor telah menjawab soal selidik mengenai isu pembelian dalan talian ini. Hasil kajian mendapati, isu privasi dan keselamatan maklumat mempengaruhi sikap dan amalan golongan belia ketika membuat pembelian dalam talian. Hal ini membuktikan bahawa golongan belia yang mempunyai ilmu pengetahuan dan kesedaran mampu melindungi mereka daripada menjadi mangsa jenayah siber dan seterusnya mampu mendepani risiko-risiko pembelian dalam talian.

The article studies the regulatory issues and challenges raised by Content Aggregator Providers in Malaysia. Application-to-Person (A2P) has an important role to play in the mobile ecosystem through strengthening and deepening the process of competition and any-to-any connectivity subsequently to address the issues and challenges faced by the access seeker in the regulatory landscape. The main objective of regulation is to ensure a competitive market and provide the necessary protections for consumers. Communications and multimedia industry market should be determined primarily by market forces. Regulator intervention may be justified and clear demarcation between regulation to protect against market failure and regulation to ensure long term benefits to the end users. Finally, recommendations have been put forward at the end of this paper for the reference of future research