Background and Purpose: In recent years, studies and interest in human behaviour in relation to the halal industry have been growing. The process of understanding the reasons for planning behaviour intention is not an easy path. Intentions are provoked by an individual’s attitude which effect on how individuals making per purchase decision (Blackwell, Miniard, & Engel, 2001; Viksne, Salkovska, Gaitniece, & Puke, 2016). Human beings are complex and this complexity helps in having contradictions in an individual’s attitude. Theory Planned Behavior (TPB) was created based on the theory of social psychology, and congruity theory was used as a theoretical framework for creating the current conceptual model. The main objective of the study is to examine the relationship between Spiritual intelligence (SQ), Spiritual Congruence (SC) and Accounting Literacy (AL) towards attitude and intention to purchase Halal product among the Generation Alpha. Methodology: To provide insight from this generation, the current study conducted a survey within the students of Faculty Economics and Muamalat, USIM for five programs offered. The survey reached 181 respondents, those who had experience in consuming halal products. The research instrument which consists of 31 scale items were utilized using a Likert scale and were then administered via questionnaire administered approach of using SPSS. Findings: Based on the finding it indicates that only SQ and SC have positive and significant relationship towards attitude which is represented by 0.006 for SQ and 0.022 for SC. However, AL does not reflect significant relationship with attitude. Contributions: The implication of the finding indicates that the education structure which embedded the Islamic elements could influence the attitude of the students towards Halal products. The finding could be the interest of the authorities and bodies related to Halal industry to create awareness among Alpha generation.

This study investigates Tripadvisor as manifestation of tourist experience. The tourist experience posted on TripAdvisor were analysed to gain insight of the destination experience being expressed. The content was analysed to discover what tourists were communicating about their experience in Redang. Results revealed that major strength of the destinations were its activities, natural resources, and infrastructure while international tourists’ experience with environment is mixed of positive and negative comments. This study demonstrated that TripAdvisor as an established travel reviews are an inexpensive means to collect authentic and spontaneous tourist view. This source also served as an cost-effective ways for destination marketers to understand their service quality and enhance the tourist satisfaction.

Social media, particularly travel blog are increasingly relevant in tourism practices affecting destination and business. With the growth of internet-based social media technologies, tourists are able to communicate, interact and establish relationship with destinations, business and other tourists. Pre-visit stage of tourist experience involves activities that focussed on travel planning, in which travel blogs is considered as a rich sources of travel information. Through interviewing 19 travel bloggers, this study aims to understand travel bloggers behaviour and strategies at the pre-visit stage of tourist experience. The findings show that, travel bloggers engage with travel blogs with different behaviour which influenced by different motivations. It is also highlighted that interaction in blogosphere serves an important role in influencing travel bloggers engagement with travel blogs before the travel. The implication of the study and suggestion for future research are explained. Keywords: Travel Blog, Blogging Motivation, Blog Engagement, Pre-Trip, Qualitative