This study is motivated by two things, namely Indonesia is the country with the largest Muslim population in the world, and the population of Indonesia has a high cultural diversity. This qualitative research applies a content analysis and semantic approach to analyze the texts and documents. Conceptually, proper education can shape character through the inculcation of religious values and local wisdom. At the same time, wise expressions in the Bugis advice are analyzed with a content analysis approach. The results of the analysis show two main points. First, character building starts from the human side. The Qur'an shows that character building must start from the inner dimension of the human being. It is indicated by the word 'anfus' in the Quran. Second, the central values of Bugis' local wisdom align with the universal values of the Quran, namely coaching that touches the inner dimension in the form of ideas, beliefs, and awareness of the importance of these noble values in attitudes and behavior.