Consumer behavior from the marketing perspective has brought the surface of the an exciting area for study and research. The way consumer behaves, acts and decides on certain matters have been the focal interest among the researcher. The reason is in order to produce products and services according to the costumer needs and preferences. With regards to this study, the main objective is to examine the cosumers' perceptions on financial decision-making particualy on unit trust investment. Unit trust investment in Malaysia is start to booming after the success of ASN and ASB introduced by PNB as in 1980s. Since then, the growth of unit trust industry in Malaysia is very encouraging. The statistical figure of the industry has shown a positive and repid growth over the year.