This article explores the impact of Mizan principles on the business growth and resilience of women Muslimpreneurs MSMEs in Malaysia. The research aims to uncover how the application of Mizan principles, encompassing al-ubudiyyah (self-service to Allah), al-hurriyah (freedom), al-syura (discussion), and al-musawah (equality), enhances the entrepreneurial capabilities of Malaysian women Muslim business owners, fostering sustainable growth and resilience in the face of challenges and crises. Employing a qualitative research approach, the study conducts in-depth case studies of three successful women Muslimpreneurs in the Malaysian service industry. The findings reveal that the Mizan principles serve as a foundational framework, guiding decision-making and business strategies while maintaining alignment with Islamic values. Al-ubudiyyah instills a sense of purpose and spiritual grounding, bolstering resilience and perseverance. Al-hurriyah and al-musawah foster autonomy and fairness, enabling innovative business opportunities and inclusive work environments. Al-syura promotes discussion, networking, and knowledge-sharing, which are essential for business growth and adaptation. In conclusion, the Mizan principles play a pivotal role in unleashing the potential of women Muslimpreneurs in Malaysia, driving business growth and resilience in harmony with their religious beliefs. The findings have important implications for policymakers, academicians, and business support organizations, emphasizing the need to integrate the Mizan principles into entrepreneurship training programs to cater to the unique needs of Muslimpreneurs and promote inclusive, sustainable economic development in Malaysia.

Purpose: The study was empirically examining the capital structure determinants among shariah compliant companies in Malaysia between year 2003 and 2017. Design/methodology/approach: Financial information of 181 non-financial shariah compliant companies were obtained from Data Stream for the period of 15 years. Five determinants were used which are profitability, potential growth, liquidity, tangibility and size of the companies in measuring the capital structure decision during the period. Analysis was done using panel data regression with fixed effect model for the estimation. Findings: Finding showed that capital structure decisions of Shariah compliant companies are consistent with previous empirical evidence except for potential growth. Lots of research had been done on capital structure determinants, however most of the studies were focusing on developed and conventional market. Research limitations/implications: Limited data coverage (areas, periods and determinants), Practical implications: Generalization of the study will be more accurate if more comprehensive studies are being done in the future in-cooperating more estimation method and more proxies of capital structure as well as more determinants. Originality/value: Studies on capital structure determinants among Islamic capital market are very limited.

A university's brand equity is a key driver in communicating its values to prospective students. Meanwhile social media usage facilitated those prospective to gather information relevant to higher education institutions. A dynamic model focusing on customer-based brand equity often lack empirical support in higher education sectors, particularly in Malaysia. This study explores the role of social media usage as a factor to brand equity. It is believed that contribution of this social media uses, and gratification theory will help Private Higher Education Institutions (PHEIs) to better understand how the satisfaction of social media usage would increase its brand equity. Hence, this study aims to examine the relationship between social media usage and brand equity. This paper reviews literature related to social media usage towards brand equity in PHEIs with theoretically integrate the theory of uses and gratification. Drawing from the theory of uses and gratification the purpose of this study is to examine how social media usage influences brand equity. The quantitative findings from 180 undergraduates indicated social media usage influences the brand equity of higher education institutions. The results from structural equation modeling provided insight into how relationship developing, information sharing, self-presenting, entertaining of social media usage influences brand equity

This study aims to analyse research on crisis management using a bibliometric review of 1569 articles collected from the Scopus database for the period between 1968 and 2022. Using Bibliometrix package in RStudio and Biblioshiny web apps, the current study analysed the annual publication trends, most active source titles, corresponding authors’ countries, most productive affiliations and examined citations pattern of the publication on crisis management. This study also discusses the themes based on occurrences and terms of the keywords of the documents. The number of publications on crisis management followed the major crisis of the world. Since COVID-19 has a global impact, the number of publications has increased during the last three years. This study reviewed publications related to crisis management over the past five decades. Accordingly, it can aid interested researchers in gaining a more in-depth understanding of crisis management.

This paper discusses the factors that motivate Muslims to become entrepreneurs in various states throughout Malaysia. In 2009, a semi-structured interview of 150 Muslim entrepreneurs who are involved in a wide range of business activities was done throughout the various states in Malaysia. Grounded theory methodology was applied to identified the possible reasons behind their decision to become an entrepreneur. The findings suggested that passion and interest in managing own business greatly explain the motivation for people to be involved in entrepreneurship. The passion guided them to overcome obstacles and challenges arising from competitions and ensuring sustainability of the business. The second reason wasJinancia1 consideration or income generation from the business as this will be eventually used to support their families and improve their condition of life. The third reason was the independence and freedom that self-employment provides as compared to being employed in the private or public sector. Other notable reason was their family background since many of the entrepreneurs came from families that own businesses. The results of this study calls for the academia to develop teaching methods and conduct students ' activities that helps to fosters students' interest and passion in the field of entrepreneurship. Future research in this area might be an exploration on the differing attributes such work ethics, work culture, decision making behaviour of Muslim and non-Muslim entrepreneurs.

This article review is intended to examine marketing strategies from several publications published concerning the impact of the COVID-19 pandemic on the Halal tourism industry. A search in the database of Mendeley using a search string [“Halal tourism” AND “COVID-19”] conducted in June 2021 resulted in fourteen documents. These documents were then filtered in terms of the years of publication, the subject areas, type of document, category of access, and written in English. These papers were published in the areas related to Islamic Economics, Business, Marketing and Halal industry from 2020 to 2021 resulted in six relevant documents. Only relevant documents were selected for further analysis after the documents were reviewed for eligibility by looking at the abstracts and findings. The findings suggested marketing strategies as the key factors to be applied during the COVID-19 pandemic to ensure the sustainability and continuity of halal tourism. COVID-19 pandemic has disrupted the tourism industry globally. This review article investigates the segmentation, target market, and positioning (STP) and 7P’s marketing strategies for the Halal tourism industry during the COVID-19 pandemic.

Parents play important roles in educating their child to behave appropriately in all aspects of life including financial management. The aim of this paper is to identify the influence of parents’ background on savings attitude among students in a Malaysian local university. The findings of the research provide useful information to parents as well as public on the importance of early financial planning exposure toward teenagers, in encouraging savings habit. 2146 questionnaires were distributed among USIM students came from various family background. Apart from bar charts, further analysis is conducted using cross tabulation. The results showed that the higher the levels of education background of parents, the lower the tendency for students to put aside their money for savings. Similarly, the higher the amount of respondents’ household income, the lower is the tendency for students to put aside their money for savings. It seemed that higher level of parents’ education background and higher household income does not contribute more effort for students in fund savings.

This article investigates the influence of Mizan principles on the business growth and resilience of women Muslimpreneurs in Malaysia. The study aims to uncover how the application of Mizan principles which are al-huriyyah (freedom), al-ubudiyyah (self-service to Allah), al-syura (discussion), and al-musawah (equity) can enhance the entrepreneurial capabilities of Malaysian Muslim business owners, leading to sustainable growth and resilience in the face of challenges and crisis. By conducting a case study analysis of successfu lwomen Muslimpreneurs, this research seeks to identify the ways in which the Mizan principles have been instrumental in driving their business success and overcoming obstacles. The study adopts aqualitative research methodology and conducts in-depth case studies of three selected women Muslimpreneurs operating in service industry in the Malaysian context. For this paper, only one of the womenMuslimpreneurs will be highlighted. The findings reveal that the Mizan principles serve as a foundational framework for the entrepreneur, guiding their decision-making processes and business strategies while maintaining alignment with their Islamic values. The principle of al-ubudiyyah instills a strong sense of purpose and spiritual grounding, which bolsters resilience and perseverance in the face ofadversity. Al-huriyyah and al-musawah foster a sense of autonomy and fairness, enabling women Muslimpreneurs to pursue innovative business opportunities and create inclusive work environments. Meanwhile, al-syura promotes collaboration, networking, and knowledge-sharing, which are vital for business growth and adaptation. The study concludes that the Mizan principles play a pivotal role in unleashing the potential of women Muslimpreneurs in Malaysia, driving business growth and resilience in harmony with their religious beliefs and values. The findings have significant implications for policymakers, academicians, and business support organisations, emphasizing the need to integrating the Mizan principles into entrepreneurship trainings and programs as aninitiative to better cater to the unique needs of Muslimpreneurs. By doing so, Malaysia can capitalize on the strengths of this growing segment of entrepreneurs and promote inclusive, sustainable economic development.