Crowdfunding can provide financial aid to the underserved in a fast and safe manner. With the diffusion of technology, more people have relied on online crowdfunding platforms to fund their projects. However, researchers have found that contributors’ willingness to support the projects on crowdfunding platforms financially has been on the decline. This study aimed to investigate the ability of crowdfunding platform features to influence the intentions of potential contributors to donate on the platform. This research proposed three variables―utilitarian features, hedonic features, and gamification features―based on economic utility theory, flow theory, and persuasive theory. Due to the nascent stage of the crowdfunding environment in Malaysia, this study managed to collect 176 valid responses through virtual snowball sampling method. SPSS 25.0 was employed to test the three hypotheses. The empirical findings reveal that utilitarian features were the most crucial factor in driving contributors’ intention to participate in a crowdfunding project. Hedonic and gamification features, on the other hand, do not directly influence contributors’ behavior. Theoretically, this study enriches the literature on human-computer interaction by examining the role of the crowdfunding platform to attract potential contributors. Also, enhances the understanding of the implementation of gamification in the crowdfunding platform. Finally, this research suggests that future studies should conduct research that specifically involves advanced game-like settings to investigate the real potential of gamification in crowdfunding activities.

Crowdfunding can provide financial aid to the underserved in a fast and safe manner. With the diffusion of technology, more people have relied on online crowdfunding platforms to fund their projects. However, researchers have found that contributors’ willingness to support the projects on crowdfunding platforms financially has been on the decline. This study aimed to investigate the ability of crowdfunding platform features to influence the intentions of potential contributors to donate on the platform. This research proposed three variables―utilitarian features, hedonic features, and gamification features―based on economic utility theory, flow theory, and persuasive theory. Due to the nascent stage of the crowdfunding environment in Malaysia, this study managed to collect 176 valid responses through virtual snowball sampling method. SPSS 25.0 was employed to test the three hypotheses. The empirical findings reveal that utilitarian features were the most crucial factor in driving contributors’ intention to participate in a crowdfunding project. Hedonic and gamification features, on the other hand, do not directly influence contributors’ behavior. Theoretically, this study enriches the literature on human-computer interaction by examining the role of the crowdfunding platform to attract potential contributors. Also, enhances the understanding of the implementation of gamification in the crowdfunding platform. Finally, this research suggests that future studies should conduct research that specifically involves advanced game-like settings to investigate the real potential of gamification in crowdfunding activities

The inception of technology in the financial world has spawned many innovative financial activities, including crowdfunding. Since the emergence of crowdfunding, fundraising activities have flourished, enabling the implementation of many innovative projects and businesses, including agricultural projects. However, it is a major challenge for a crowdfunding platform to maintain the flow of donations. Most crowdfunding platforms lose half of their donors after their first donation. Therefore, this study proposes the use of gamification to increase and maintain individuals' donations on a crowdfunding platform. In addition, this study also examines the role of user experience as a mediating variable between gamification and donor intention on the crowdfunding platform. Data for this research were collected through a survey using a structured, self-administered questionnaire and involving 148 Muslim donors. Hypothesis testing revealed that gamification positively influences user experience, but not donation intention on a crowdfunding platform. Meanwhile, user experience successfully plays a mediating role. Thus, the results lead to a discussion on the justification of using gamification and suggestions for future research.

Crowdfunding platforms are seen as potential solutions to facilitate disintermediated giving, where people can go directly to the public for help with their difficulties. Although disintermediation is widespread and active in the crowdfunding industry, the fiercely competitive environment, combined with concerns about personal data use and unethical conduct, has resulted in an enormous number of campaigns failing. Therefore, it is crucial to investigate factors that influence contributors’ intention to participate in the crowdfunding platform. Using a self-administered survey, this research collected data from 339 individuals with initial knowledge of crowdfunding activities. The results of hypothesis testing indicate that gamification has a direct positive impact on affective user experience and trust in the platform but insignificantly affects donation intention on a crowdfunding platform. Interestingly, the mediating role of affective user experience and trust are established. The results lead to the discussion that gamification alone not directly impact donors' intentions to contribute on crowdfunding platforms, it significantly influences intention when mediated by affective user experience and trust in the platform. The substantial contribution of the relationship between gamification and trust in the platform, emphasizing the importance of user experience as a key precursor to positive behavioural intentions in online and gamified environments

KTMB has been operating in Malaysia for decades, but the public transportation environment is changing, putting pressure on the industry to improve its services and facilities in order to satisfy customers. As a service-oriented corporation, it is critical for KTMB to preserve its reputation as the preferred high-speed rail service provider. Accordingly, this study intends to examine the impact of variables pertaining to service quality associated with KTMB service on customer satisfaction. Furthermore, this study examines the relationship between customer satisfaction and customer loyalty. Using the survey method, this study collected data from 406 KTM users, and subsequently, the data was analysed using SPSS. The finding of the analysis reveals that service recovery is the most influential factor towards customer satisfaction. Also, customer satisfaction significantly influences customer loyalty. In conclusion, the findings of this research assist the management of KTMB in enhancing customer satisfaction and loyalty.

The concept of charitable giving through the crowdfunding platform had received significant attention from previous studies. Researchers have discussed the factors that drive the intention of donors to donate via the crowdfunding platform. However, researchers also found that the willingness to fund projects on crowdfunding platforms has been decreasing. This research aims to examine the potential of crowdfunding platform features to draw potential donors to contribute to the project. This research proposed two variables-utilitarian features (focus on functionality such as payment gateway), hedonic features (focus on enjoyment, such as the platform design). In addition, this study examined the role of trust in the platform as a mediating variable based on Stimulus - Organism - Response model (SOR) by Mehrabian & Russel (1974). This research gathered 148 valid responses through the virtual snowball sampling technique, taking into consideration the early stage of Malaysia's crowdfunding environment. The finding uncovers that the utilitarian features and trust of the platform were the significant predictors towards intention compared to hedonic features. In addition, trust in the platform managed to mediate the relationship between utilitarian features and intention but contradicts the relationship between hedonic features and intention. Theoretically, this study enriches the literature on human-computer interaction by examining the role of crowdfunding platform in attracting potential contributors. Finally, this research suggests that future studies could improve the research on the demographic and sampling methods of the respondents.

Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemic scenario encourages online purchasing, other factors, such as the influence of participation intention to shop during the Online Shopping Festival, must also be considered. Research design, data and methodology: Multiple linear regression analysis was used to test the hypothesis based on data from 121 respondents who are actively involved with online shopping activities in Klang Valley, Selangor. Results: The results of this study show that promotion categories and the perceived influence of mass participation have a significant influence on participation intention. Meanwhile, the perceived temptation of price promotion and perceived fun promotional activities did not significantly influence participation intention. Conclusions: Theoretically, this study contributes to the literature by using the Theory of Planned Behavior and Stimulus-Response models to explain the factors that drive participation intention for online shopping. In practice, this study attracts and encourages customers to shop during the festival day because various attractive promotions are offered by sellers in Malaysia.

this study aims to identify the factors contributing to the self-concept achievement of business students. A survey questionnaire was employed as a research instrument to obtain quantitative data, involving a total of 402 respondents selected through random sampling. The data were analyzed using SPSS version 22.0 and Analysis of Moment Structures (AMOS). Descriptive and inferential analyses were conducted through parametric statistical tests, including t-tests and AMOS analysis. The t-test results showed no significant differences based on gender and location. AMOS analysis revealed that the level of economic literacy has a positive relationship with the selfconcept of business students. The results also indicate that student attitude (SA) is at a high to moderate level and has a positive association with the self-concept of business students. Additionally, the analysis of the self-concept of business students (SCBS) also shows a high to moderate level. There is a significant correlation between economic literacy (EL) and student attitude (SA) toward achieving the self-concept of business students. The results also show a significant influence of the predictive factors, economic literacy (EL), and student attitude (SA), on the achievement of the self-concept of business students (SCBS). In conclusion, the researcher suggests emphasizing the self-concept of business students (SCBS), especially at the level of business subjects, to enhance achievement and academic performance, and facilitate students' transition to tertiary institutions at the university or college level. The factors EL and SA can provide advantages for students ready to pursue jobs requiring business-mindedness, which relates to their self-concept. By implementing these strategies, educators can support the personal growth and development of business students, equipping them with the skills, knowledge, and mindset needed to thrive in their academic and professional pursuits.

With a 4-yearCompound Annual Growth Rate(CAGR)of 7.5%, the Halal economy is estimated to reach US$2.8 trillion by 2025. To obtainand retain Halal certification, businesses must guarantee that their workers are knowledgeable and skilled. Implementing Halal-toyyiban in businesses can be complex, especially when the manufacturing entities are owned and managed by non-Muslims. Therefore, developing a Halal training programmeis crucial. The main challenge is ensuring that trainees can retain and recall what they have learned, ultimately changing their work culture and mindset. To address this challenge, corporate Halal training programmes must include built-in learning retention elements, such as gamification through games. Gamification can enhance employee engagement and safety awareness, reduce training costs, and lower learning curves. Moreover, recent technological advancements in Augmented Reality (AR), Mixed Reality (MR), and gamification enhance user experience and performance in various domains. AR and MR are viable options as they can include aspects of the current environment in real-time and present a combination of the virtual world and reality. This study explores the viability of AR and MR gamified Halal training to empower Halal workers for businesses’sustainability and expansion. The study reviews and analyses published literature from bibliographic and other acknowledged sources. Consequently, the authors discovered that while AR and gamification have been used extensively, combining both to enhance experiential learning and immersive experience is in its infancy. The findings suggest that leveraging these options can lead to future-oriented Halal training that improves experiential and immersive learning and is accessible anytime and anywhere.

This study aims to examine the antecedents of zakat payers’ trust among Muslim business owners in Negeri Sembilan, Malaysia to make direct payment of zakat through zakat institutions. Three factors were proposed, which are board capital composition, disclosure practice and stakeholder management. This research is a quantitative research whereby 97 questionnaires among business owners in the sector of food and beverages were collected and analysed using multiple regression analysis. The finding revealed that disclosure practice and stakeholder management have a significant relationship with trust. This indicates that zakat institutions are urged to be transparent in their management especially in terms of financial disclosure to their stakeholder. This study helps in ensuring optimal proficiency of zakat institutions and maximization of zakat benefit to the widest possible range of eligible recipients.