The adoption of Robotics in TV & Film is not on par with other industries. In this work, we investigate the possible causes. If we think of TV robots (robotic cameras, dollys) as social robots, their level of adoption in the industry would depend on how Social they are, which we can improve through positive perception and an effective Human-Robot Interaction framework. To validate this, we interviewed a crew of camera operators about TV robots. 60% reported negative feelings; fears of loss of jobs and relevance, but 60% wanted to learn more. Based on that, we developed an Internet of Things (IoT)- enabled Robotic Camera Dolly (IRCD) for the operators, with a companion interview/guidance protocol; the Pre and Post Interview Protocol, to monitor their reactions. Next, we deployed the IRCD at their TV station, where they completed a set of filming tasks using the IRCD. There was a jump in perception, with 60% positive feelings, 95% wanting to learn more, and 95% successfully completing their robot-powered filming tasks. Also, the IRCD registered a 0.15s response time and 5s video delay time, well within industry limits. These results show that positive perception and effective HRI could stimulate the adoption of Robotics in the TV & Film industry. An additional unplanned result; the IRCD, with its remote operations, enabled creators to continue making content while observing social distancing, thus reducing the financial impact of Covid-19 Lockdowns on TV & Film Production.

Work and the environment of today's human life often cause stress. Media convergence has changed the media industries, which in turn, acquires new technological systems, organisational structure and patterns of production processes. Changes in the way we work in today's digital technology era continue to create work stress. One of the industries associated with extreme work stress is the creative media industry. A working culture based on business profit orientation had always been about productivity in producing creative ideas and creative products. Unfortunately, there may not be many employers who are particular about ensuring workers' mental and emotional health as part of their efforts to inculcate employee productivity. Therefore, this paper seeks to identify factors affecting the wellbeing of media workers in Malaysia, the extent to which these factors shape their wellbeing, and how these media workers manage such challenges. The qualitative research approach was executed through an online interview to collect data among media workers of several electronic and print media. Data were analysed using thematic analysis approach. The findings had identified factors influencing the wellbeing of media workforce and strategies to manage pressures within media work environment. Factors relating to production management, workplace policy, organisational leadership and technology transformation constraint are the challenges faced by Malaysian media practitioners affecting their wellbeing.