Browsing by Author "Pakianathan Dawson @ A. Endry Nixon"

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    Publication
    Understanding the Relationship Between Human Dimension and Awareness of Social Media in Malaysian Army
    (Faculty of Leadership and Management, 2024)
    Muhmad Zafferi Bin Shari
    ;
    Jessica Ong Hai Liaw
    ;
    Pakianathan Dawson @ A. Endry Nixon
    ;
    Syarifah Bahiyah Rahayu Binti Syed Mansoor
    Understanding the human dimension in developing awareness of social media among military personnel. The qualitative approach has been used to identifying the behaviour of military personnel in develop their awareness of social media. The behaviour including attitude, subjective norm and perceive behaviour control towards awareness of social media. Development of the behaviour in Malaysian Army was using the Theory of Planned Behavior Model, Theory Reasoned Action and Technology Acceptance Model.