This paper proposes an organization's perspective of the business-to-customer (B2C) e-Commerce system implementation framework in Malaysian fashion and apparel business. The framework was developed based upon two in-depth case studies which were conducted in two fashion and apparel business in Malaysia. From the cross-cases, ten implementation factors (with its characteristics) that pertinent to the stages of Kotter's model have emerged. This includes factors of financial structure, e-Commerce compatibility, marketing strategy, customer analysis, e-Commerce relative advantages, rewards, e-Commerce maintenance, employee training, and e-Commerce re-engineering. Additionally, three implementation actors - e-Commerce champion, system moderator and vendor, involved in the respective stages of the implementation process. Finding of this study suggests that all the ten factors and the three implementation actors are the ingredients that organizations should not be overlooked when B2C e-Commerce implementation initiative is considered. � 2017 IEEE.

E-Commerce implementation is a crucial process for organization to make it successful and beneficial. As a consequence, intensive research works in the area of e-Commerce implementation from a diverse range of views and findings have been studied by many researchers. However, the aspect of Business-to-Customer (B2C) e-Commerce implementation has yet been undertaken in an understandable manner in the context of a full life cycle of information systems development. This paper provides a systematic literature review of existing research studies on e-Commerce implementation to discover the extent focus of work based on theme in the implementation phases: pre-implementation, during implementation and post implementation. Sixty five (65) selected primary research studies have been analysed on the basis of implementation phase theme, research approach and research area. The results show that majority papers discussed B2C e-Commerce in the pre-implementation phase (49%) and applied quantitative approach (63%) as the most popular research method. Two other implementation phases namely during implementation phase and post implementation phase has not been sufficiently addressed in the existing literature. Furthermore, existing literature have significantly addressed factors related to e-Commerce implementation but were not mapped to the appropriate implementation phases. These factors list remains on surface without clear direction in which e-Commerce implementation process is crucial for organizations. Thus, through a systematic literature review this study suggests that more research is needed for understanding the complex process of e-Commerce implementation in a more holistic manner. In addition, there is a need for study to screen these factors to a particular and more accurately �map� in the process of e-Commerce implementation. � 2005 - 2016 JATIT & LLS. All rights reserved.