Negotiation has been used as a technique in solving either individual or group conflicts. Islam views negotiation as a decision making process which includes debates among individuals in solving conflicts.In the era of prophet Rasulullah (pbuh), the ways in which the negotiation took place are certain yet the framing of the negotiaton is still unclear. This study attempts to identify the type of negotiation framesand the techniques of negotiation used in five memorandums that were held by Rasulullah (pbuh) This study employs both qualitative approach and quantitative which uses aframing analysis that organizes and categorizes the negotiation into six types of frames and seven techniques of negotiation. The result indicates that the priority of the negotiation is highly given to the element of preventing crimes and social illness among the societies. It is suggested that a further study of comparison may be beneficial with the inclusion of the negotiation that took place during the four caliphs namely Abu Bakr, Uthman, Umar and Ali.It is hoped It is hoped that the inclusion allows better understanding whether or not similar techniques of negotiation had been continuosuly used by the fourcaliphsin da'wah and thus makes the da'wah around the world a success.

Since 1985, Malaysia has become a popular tourist destination and experienced consistent annual growth in foreign tourist. In parallel with the growth of Islamic tourism destinations, this study views Pondok Warga Emas (senior homes) (PWE) as a business opportunity for Islamic tourism in Malaysia. PWE has been increasing in number and demand, which leads to the question: to what extent can PWE become an Islamic tourism destination in Malaysia? What are the potential needs and readiness level of PWE? This study thus identifies the needs and assesses the readiness of PWE as an Islamic tourism destination in Malaysia. A qualitative approach is employed and data are obtained through in-depth interviews with the management of PWE and travel agencies that are randomly chosen from Selangor, Kelantan, Kedah, Johor and Perak. The collected information is analyzed using content and framing analysis. The needs are found to be emphasized on shariah compliance, tour packages and Islamic tourism itself, while the readiness refers to the content, fees, authority/monitoring and use of social media for marketing purposes. A further examination is suggested to include foreign tourists and publics on the potential marketability of PWE as an Islamic tourism destination in Malaysia. � 2020 Innovare Academics Sciences Pvt. Ltd. All rights reserved.