Browsing by Author "Siti Nurulhuda Nordin"
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Publication A Contribution of Uses and Gratification Theory towards the Brand Equity of Private Higher Education Institutions (PHEIs)(Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia, 2022) ;Intan Fatimah Anwar ;Siti Nurulhuda Nordin ;Norasikin Salikin ;Mahdhir AbdullahYuslina YusoffA university's brand equity is a key driver in communicating its values to prospective students. Meanwhile social media usage facilitated those prospective to gather information relevant to higher education institutions. A dynamic model focusing on customer-based brand equity often lack empirical support in higher education sectors, particularly in Malaysia. This study explores the role of social media usage as a factor to brand equity. It is believed that contribution of this social media uses, and gratification theory will help Private Higher Education Institutions (PHEIs) to better understand how the satisfaction of social media usage would increase its brand equity. Hence, this study aims to examine the relationship between social media usage and brand equity. This paper reviews literature related to social media usage towards brand equity in PHEIs with theoretically integrate the theory of uses and gratification. Drawing from the theory of uses and gratification the purpose of this study is to examine how social media usage influences brand equity. The quantitative findings from 180 undergraduates indicated social media usage influences the brand equity of higher education institutions. The results from structural equation modeling provided insight into how relationship developing, information sharing, self-presenting, entertaining of social media usage influences brand equity - Some of the metrics are blocked by yourconsent settings
Publication Crisis management: A bibliometric analysis(USIM Press, 2023) ;Syadiyah Abdul Shukor ;Norasikin Salikin ;Ummi Salwa Ahmad Bustamam ;Intan Fatimah AnwarSiti Nurulhuda NordinThis study aims to analyse research on crisis management using a bibliometric review of 1569 articles collected from the Scopus database for the period between 1968 and 2022. Using Bibliometrix package in RStudio and Biblioshiny web apps, the current study analysed the annual publication trends, most active source titles, corresponding authors’ countries, most productive affiliations and examined citations pattern of the publication on crisis management. This study also discusses the themes based on occurrences and terms of the keywords of the documents. The number of publications on crisis management followed the major crisis of the world. Since COVID-19 has a global impact, the number of publications has increased during the last three years. This study reviewed publications related to crisis management over the past five decades. Accordingly, it can aid interested researchers in gaining a more in-depth understanding of crisis management. - Some of the metrics are blocked by yourconsent settings
Publication Determinants of Motivating Muslims to Become Entrepreneurs in Malaysia(Universiti Sains Islam Malaysia, 2012) ;Rosnia Masruki ;Nurazalia Zakaria ;Nuradli Ridzwan Shah Mohd Dali ;Siti Nurulhuda NordinNorasikin SalikinThis paper discusses the factors that motivate Muslims to become entrepreneurs in various states throughout Malaysia. In 2009, a semi-structured interview of 150 Muslim entrepreneurs who are involved in a wide range of business activities was done throughout the various states in Malaysia. Grounded theory methodology was applied to identified the possible reasons behind their decision to become an entrepreneur. The findings suggested that passion and interest in managing own business greatly explain the motivation for people to be involved in entrepreneurship. The passion guided them to overcome obstacles and challenges arising from competitions and ensuring sustainability of the business. The second reason wasJinancia1 consideration or income generation from the business as this will be eventually used to support their families and improve their condition of life. The third reason was the independence and freedom that self-employment provides as compared to being employed in the private or public sector. Other notable reason was their family background since many of the entrepreneurs came from families that own businesses. The results of this study calls for the academia to develop teaching methods and conduct students ' activities that helps to fosters students' interest and passion in the field of entrepreneurship. Future research in this area might be an exploration on the differing attributes such work ethics, work culture, decision making behaviour of Muslim and non-Muslim entrepreneurs. - Some of the metrics are blocked by yourconsent settings
Publication Determinants of Sukuk and Bonds Issuance: The Human Aspect (Extended Abstract)(Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia, 2022) ;Norasikin Salikin ;Intan Fatimah Anwar ;Siti Nurulhuda Nordin ;Mahdhir AbdullahYuslina Yusoff - Some of the metrics are blocked by yourconsent settings
Publication Development of Sustainability Indicators for Muslim Friendly Tourism in Malaysia(Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia, 2023) ;Syadiyah Abdul Shukor ;Ummi Salwa Ahmad Bustamam ;Norasikin Mohd Salikin ;Intan Fatimah Anwar ;Siti Nurulhuda NordinNur Shahira Mohamad NorMuslim friendly tourism is a tourism segment that adheres to the religious needs of Muslimtourists. It includes a wide range of services and facilities including transportation, restaurants, entertainment, and accommodations that designed for and directed at Muslims. Malaysia is one of the fastest growing countries in the Muslim friendly tourism industry sector, holding a sizeable market share. As sustainable tourism has emerged as the way forward for Muslim friendly tourism,specific sustainability indicators should be developed to be used in planning and decision-making of Muslim friendly tourism related matters. Yet, the majority of the existing sustainability indicators reflect other tourism niche such as ecotourism, small tourism enterprises, adventure tourism destinations, festival tourism, and ecological resort. Malaysia’s tourism industry contributed 12.8% to the gross domestic product (GDP) in 2021 and contributed 23.4% to the total employment. Hence, sustaining Muslim friendly tourism as a niche tourism segment is one of the country’s priorities. This study is on-going aims to develop sustainability indicators for Muslim friendly tourism in Malaysia. For this purpose, stage 1 of this research aims to identify sustainability indicators for Muslim friendly tourism and stage 2 aims to evaluate the relative importance of the indicators identified. Findings of this study is in line with the National Tourism Policy (2020-2030), which aiming to ensure the continuity of the country’s tourism industry and will support the Malaysian government specifically Ministry of Tourism, Arts and Culture (MOTAC) towards achieving Sustainable Development Goal (SDG) 8 on “decent work and economic growth” as tourism has the potential to contribute, directly or indirectly, to this goal. - Some of the metrics are blocked by yourconsent settings
Publication The Digital Age: Shall I Tag Along?(IIUM Press, 2021) ;Ummi Salwa Ahmad Bustamam ;Siti Nurulhuda Nordin ;Mahdhir AbdullahKalsom Abd WahabIn competing with other book publishers in Malaysia, Rahim, the founder of Ambang Mata Sdn. Bhd. had introduced a new product line which was a lifestyle Muslim magazine called “Indahnya Islam.†Having ventured into several divisions in book publishing industry such as preschool books, textbooks, story books for children, children comics and other general books, Rahim had a bigger plan for his company. The business journey had begun in 1987 when Rahim started his company by becoming a distributor dealing with halal cosmetics and halal food manufacturers. He had faced the ups and downs as a distributor, and later saw an opportunity to publish books for Islamic preschool students in the early 1990s. Publishing Islamic preschool books was a segment not fully catered by many book publishers. Since then, Rahim did not turning back and foresee all opportunities in publishing books and magazines not only for children, but also for adults as part of fard kifayah. The existence of internet technology and e-marketing in the era of information and communication technology (ICT) as well as the emergence of 4th Industrial Revolution offered opportunities and had affected the retailing marketing process and strategy including the book publishing industry. Henceforth, Rahim had to plan strategically in order to ensure that his 25-year-old company will survive albeit competing in the modern technology market environment. - Some of the metrics are blocked by yourconsent settings
Publication Digitalized Business Pivoting in Response to COVID-19 Pandemic(Universiti Sains Islam Malaysia, 2021-07) ;Norasikin Salikin ;Siti Nurulhuda Nordin ;Intan Fatimah AnwarMahdhir Abdullah - Some of the metrics are blocked by yourconsent settings
Publication Preliminary Conceptual Framework of Digital Waqfpreneurship in Empowering Ummah Well-Being(Universiti Sains Islam Malaysia (USIM), 2021-07) ;Syahnaz Sulaiman ;Norman Hamdan ;Siti Nurulhuda NordinMuhammad Ridhwan Ab. Aziz - Some of the metrics are blocked by yourconsent settings
Publication A Review of Halal Tourism Marketing Strategies During The COVID-19 Pandemic(Universiti Sains Islam Malaysia, 2021-08-23) ;Intan Fatimah Anwar ;Yuslina Yusoff ;Mahdhir Abdullah ;Siti Nurulhuda NordinNorasikin SalikinThis article review is intended to examine marketing strategies from several publications published concerning the impact of the COVID-19 pandemic on the Halal tourism industry. A search in the database of Mendeley using a search string [“Halal tourism” AND “COVID-19”] conducted in June 2021 resulted in fourteen documents. These documents were then filtered in terms of the years of publication, the subject areas, type of document, category of access, and written in English. These papers were published in the areas related to Islamic Economics, Business, Marketing and Halal industry from 2020 to 2021 resulted in six relevant documents. Only relevant documents were selected for further analysis after the documents were reviewed for eligibility by looking at the abstracts and findings. The findings suggested marketing strategies as the key factors to be applied during the COVID-19 pandemic to ensure the sustainability and continuity of halal tourism. COVID-19 pandemic has disrupted the tourism industry globally. This review article investigates the segmentation, target market, and positioning (STP) and 7P’s marketing strategies for the Halal tourism industry during the COVID-19 pandemic. - Some of the metrics are blocked by yourconsent settings
Publication A Review of the Link between Compulsive Buying and Individual Debt(Universiti Sains Islam Malaysian, 2021-07) ;Mahdhir Abdullah ;Siti Nurulhuda Nordin ;Intan Fatimah AnwarNorasikin Salikin - Some of the metrics are blocked by yourconsent settings
Publication Students’ Saving Attitude: Does Parents’ Background Matter(International Journal of Trade, Economics and Finance, 2012) ;Norasikin Salikin ;Norailis Ab.Wahab ;Nurazalia Zakaria ;Rosnia MasrukiSiti Nurulhuda NordinParents play important roles in educating their child to behave appropriately in all aspects of life including financial management. The aim of this paper is to identify the influence of parents’ background on savings attitude among students in a Malaysian local university. The findings of the research provide useful information to parents as well as public on the importance of early financial planning exposure toward teenagers, in encouraging savings habit. 2146 questionnaires were distributed among USIM students came from various family background. Apart from bar charts, further analysis is conducted using cross tabulation. The results showed that the higher the levels of education background of parents, the lower the tendency for students to put aside their money for savings. Similarly, the higher the amount of respondents’ household income, the lower is the tendency for students to put aside their money for savings. It seemed that higher level of parents’ education background and higher household income does not contribute more effort for students in fund savings. - Some of the metrics are blocked by yourconsent settings
Publication Wonder Into the Future(School of Business of Economics (SPE), Universiti Putra Malaysia (UPM), 2023) ;Sumaiyah Abd Aziz ;Siti Nurulhuda Nordin ;Intan Fatimah AnwarMahdhir AbdullahIn this scenario, Yana, the director of Wonder Marketing Sdn Bhd faced several challenges in their operation. Wonder Marketing Sdn. Bhd. is a small and medium enterprise (SME) located in Senawang, Negeri Sembilan specializing in selling powdered goat’s milk. The example underlines the volatility that Yana faced as a director because of Wonder Marketing Sdn. Bhd. inconsistent manufacturing capacity and pricing issues. She had to weigh the chance of entering the hypermarket against the ability to consistently produce the right ingredient of powdered goat’s milk and the pricing mechanism. This predicament arose among stockists who played the price of the product and the inability of the OEM producer to get the right ingredients for the powdered goat’s milk. This dilemma emerged at the peak of their growing business and Yana expected it to continue to daunt er as they grew bigger. Several customers expressed their unhappiness and dissatisfaction over the inconsistency of pricing. Yana needed to respond quickly due to the increasing number of complaints. had expressed their frustration and immense dissatisfaction. With the growing number of complaints, Yana needed to act fast. As Director, Yana is responsible for resolving the conflict between their marketing, customer service, and production with their stockists and customers. If this is not done, Wonder Marketing Sdn. Bhd. survival will be jeopardised. This means that new effective methods for Wonder Marketing Sdn. Bhd. survival must be developed right away.