Browsing by Author "Sook Yee Lim"
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Publication Measuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: A pilot test(Public Library of Science, 2021) ;Sook Yee Lim ;Ummilia Balqis Harun ;Abdul Rahman Gobil ;Noor Afiqah Mustafa ;Nur Azwanis Zahid ;Syafinaz Amin-Nordin ;Umi Kalsom Md. Ariffin ;Tengku Zetty Maztura Tengku Jamaluddin ;Nurul Azmawati Binti Mohamed @ Abd Aziz ;Nor Afiah Mohd ZulkefliShamarina ShohaimiDetermining the level of customer satisfaction in cleanliness regarding a product or service is a significant aspect of businesses. However, the availability of feedback tools for consumers to evaluate the cleanliness of a restaurant is a crucial issue as several aspects of cleanliness need to be evaluated collectively. To overcome this issue, this study designed a survey instrument based on the standard form used for grading the food premises and transformed it into a seven Likert scale questionnaire and consists of seven questions. This study employed fuzzy conjoint analysis to measure the level of satisfaction in cleanliness in food premises. This pilot study recruited 30 students in Universiti Teknologi MARA (UiTM) Seremban 3. The student’s perception was represented by the scores calculated based on their degree of similarities and corresponding levels of satisfaction, whereby, only scores with the highest degree of similarity were selected. Furthermore, this study identified the aspects of hygiene that assessed based on the customers’ satisfaction upon visiting the premises. The results indicated that the fuzzy conjoint analysis produced a similar outcome as the statistical mean, thus, was useful for the evaluation of customer satisfaction on the cleanliness of food premises. - Some of the metrics are blocked by yourconsent settings
Publication A Systematic Review on the Usability of Web-Based Applications in Advocating Consumers on Food Safety(Multidisciplinary Digital Publishing Institute (MD, 2022) ;Wen-Li Seow ;Umi Kalsom Md Ariffin ;Sook Yee Lim ;Nurul Azmawati Mohamed ;Kai Wei Lee ;Navin Kumar DevarajSyafinaz Amin-NordinFood safety is an important indicator of public health, as foodborne illnesses continue to cause productivity and economic loss. In recent years, web-based applications have been extensively used by the online users’ population. Almost one third (28.3%) of online users found web-based application to be a notable source of food safety information. The objective of the current review is to determine the effectiveness of a web-based application systems as a health promotion tool for consumers to increase their knowledge and awareness of food safety. A systematic literature review was conducted by analyzing 11 selected web-based food safety education-related articles. The studies were categorized into several themes: (1) web-based applications used in accessing food safety information; (2) food safety evaluation and perception among consumers; (3) beliefs and level of knowledge, attitude and practices (KAP) of consumers; and (4) impact and contribution of social media use. A diverse number of online applications have been utilized to promote food safety education among consumers, yet these web-based applications need to be improved with regards to social connection and integration among consumers. KAP surveys were conducted on the majority of the respondents with a particular focus on their knowledge level. Findings show that web-based applications may act as an alternative to the traditional media in enhancing food safety education among consumers, especially youths who are tech-savvy.