Velvet antler constitutes one of the natural pharmaceuticals ingredients that have high economic value due to its numerous medicinal properties. The method of taking deer antlers by cutting them when the deer is still alive, however, has caused significant contradiction of fatwa whether it is categorized as halal or haram. Thus, the objective of this study is to evaluate the use of velvet antler in medicinal products from the Islamic perspective. Qualitative research methodology used in this study was based on the analysis of documents and interviews. The study found that the contradiction of the fatwas was the result of the different interpretation (ijtihad) given by the Muftis on the concept of animal horn and antler cutting, which is related to the issue of 'Animal Welfare' that is pain. Most of the contemporary Muslim scholars are prone to the view that it is halal to be used. Further research can be done on the antlers through scientific experiments to prove and justify such ijtihad, thus solving the fatwa issues that have arisen.

The vast number of Muslim consumers in Malaysia, which accounts for 63.5% of the total Malaysian population, offers a vast market segment to food producers—the food producers employ various marketing strategies to compete in the market. Among the strategies employed is the use of Islamic attributes in marketing activities. Food product marketers used Islamic attributes such as Muslim names, pictures, emblems, Quranic verses, and Hadith in their marketing campaigns. The free use of the Islamic attributes has drawn attention to knowing the Islamic perspective of the use. Through in-depth interviews, this research paper aimed to reveal the views of 7 Shariah experts in a rich and contextualized account of using Islamic attributes in food product marketing. The experts were selected through purposive and snowball sampling methods. Thematic analysis was used to analyze the data, which resulted in the emergence of six themes in this study. These themes include (1) protection of Islamic honor and dignity, (2) prohibition of using Islam for personal gain, (3) prohibition of unjust practices, (4) prohibition of superstitious or syirik acts, (5) promotion of good business practices, and (6) promotion of a healthy diet, revealing the Islamic perspective on its use. This study contributes knowledge to Islamic marketing and the rulings on using Islamic attributes according to the Shariah principle. This research sheds light on the ethical implications of using Islamic attributes in scholarly and marketing domains. Further, this research explores the triangulation method of data analysis and validity via Shariah and socioresearch.

A ceramic product derived from the bones of non-halal animal has become an issue for Muslims in terms of its status whether it is halal or haram. The status can be determined by scrutinizing the transformation process or namely as istiḥālah either a complete change (istiḥālah kāmilah) or an incomplete change (istiḥālah ghayr kāmilah). This research used the qualitative research method via the approach of document analysis to examine various opinions of classical and current Islamic jurists on the status of using ceramic products derived from the bones of non halal animal according to the Islamic law. The research discovers an alternative method of processing ceramic products from animal bones through istiḥālah. It is a transformation of filthy or haram materials into other materials which includes physical appearance and its properties such as odor, taste and color.