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  1. Home
  2. Browse by Author

Browsing by Author "Tan Poh Ling"

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    Publication
    Comparative Framing Analysis of Malaysia Online Media Reporting on Cybercrime
    (Faculty of Leadership & Management, 2024)
    Sun Jing Wen
    ;
    Tan Poh Ling
    The use of technology to cheat, harass, and disseminate false information is classified as cybercrime. In Malaysia, the statistics of cybercrime have significantly increased, highlighting its growing importance as a national concern. Despite existing research on cybersecurity, there is a lack of studies specifically addressing how the media reports on this issue. The media plays a crucial role in shaping public perceptions and raising awareness about the prevalence and risks of cybercrime. Hence, the current study aims to examine the coverage of cybercrime by the Malaysian mainstream media online, namely The Star, China Press, and Harian Metro. Framing theory was employed as the theoretical framework, while content analysis was used as the research method. Data will be gathered from online news related to cybercrime in Malaysia from the year 2022 to 2023. The analysis will look at the types of news, news sources, attribution of responsibility, and framing used in the reporting of cybercrime. The findings of this study will enhance the understanding of the media’s frames in influencing public perception and awareness of cybercrime. The study provides insight into media frames in shaping the issues on cybercrime which potentially could lead to a more informed and vigilant public in this pressing issue.
      13  8
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    Publication
    Destinantion Branding Through Digital Lenses: A Case Study of Penang’s Heritage Sites Via Instagram
    (Faculty of Leadership & Management, 2024)
    Tan Poh Ling
    ;
    Chew Yuin Y
    This research explores the complex role of social media, with a particular focus on Instagram, in transforming the branding of tourism destinations. It centers on the significant impact of user-generated content (UGC) on Instagram in contributing towards tourism destination branding. Focusing on Penang, a UNESCO World Heritage Site renowned for its rich multicultural legacy and historical significance, as a case study to illustrate the capacity of social media in destination branding. This paper aims to understand how UGC affects the process of destination branding by identifying the main associations of various elements related to popular tourist destinations in Malaysia, namely Penang. Through content analysis of both visual (images) and textual (hashtags) components from Instagram, this research aims to unravel the key associations and perceptions tourists hold about Penang, contributing towards the destination's branding. Findings from this study highlight the transformative impact of Instagram in the destination branding process, not only in enhancing the destination's identity but also in empowering tourists to become active participants in shaping its identity of the destination. This paper illustrates the evolving nature of destination branding in the digital era, where visual storytelling and shared experiences generated by users on social platforms like Instagram significantly influence the role in the branding process through visual and content sharing.
      7  9
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