Browsing by Author "Taslima Jannat"
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Publication Analysing The Mediating Effects Of Job Satisfaction And Dissatisfaction On Employee Voluntary Turnover IntentionThis study examines the relationship between performance-based rewards (PR) and training and development (T&D) in terms of employee voluntary turnover intention (TI). It also examines if job satisfaction (JS) and job dissatisfaction (JDS) mediate the relationship between these variables. The data were collected via purposive sampling and were analyzed using the structural equation modelling partial least squares (SEM-PLS method). A total of 409 respondents from private organizations participated in this study. The results reveal that PR and T&D have a significant relationship with TI. This study found that JS mediates the relationship between PR, T&D, and TI while JDS mediates only the relationship between T&D and TI. These findings provide more in-depth insights that can help employers address the turnover intention at workplaces.1 36 - Some of the metrics are blocked by yourconsent settings
Publication Does Ethnocentrism Work? Evaluating the Effect of Airlines Service Recovery Strategies on Airline Brand Equity(Taylor & Francis, 2025) ;Nor Asiah Omar; ;Taslima Jannat; ;Syed Shah AlamHafizah Omar ZakiThe study aims to investigate how corporate social responsibility (CSR), service recovery effort, severity of service failure, and ethnocentrism affect service recovery satisfaction and airline brand equity among Malaysia Airlines passengers. Additionally, it explores how ethnocentrism moderates these effects. Using an airport intercept survey, the researchers surveyed 308 passengers from state-owned Malaysia Airlines who had experienced service failure and recovery. They then analyzed the data with PLS-SEM. The results showed that CSR and service recovery efforts significantly influenced service recovery satisfaction. Additionally, CSR, service recovery satisfaction and customer ethnocentrism significantly affected airline brand equity. Service failure severity does not significantly influence service recovery satisfaction, and customer ethnocentrism does not moderate the relationship between service failure severity and service recovery satisfaction. The empirical insights provide valuable information for policymakers and managers in the airline sector of developing countries, especially those managing state-owned airlines. The study clarifies the complexities of the relationship between service recovery efforts and brand equity and fills a gap in the literature by demonstrating the negative consequences of inadequately addressed service failures during service recovery efforts. - Some of the metrics are blocked by yourconsent settings
Publication Does the relationship marketing orientation of an entrepreneur support agency improve performance Evidence from small- and medium-size enterprises in Malaysia(PLOS ONE, 2022) ;Nor Asiah Omar ;Hasnan Md. Aris; ;Taslima JannatSyed Shah AlamEntrepreneur support agencies are highly important in the development of small-and medium-size businesses of entrepreneurs. There are a number of studies on support agencies, but studies on entrepreneurial performance from the perspective of a relationship marketing orientation (RMO) between support agencies and entrepreneurs are lacking. This study aimed to investigate the hypothesized relationships between the RMO of an entrepreneur support agency and the financial and nonfinancial performances of small- and medium-size entrepreneurs (SMEs). A total of 276 valid SMEs survey responses based on purposive sampling were collected and analyzed using partial least squares structural equation modeling (PLS-SEM). Findings indicate that trust and reciprocity are the significant factors to financial performance of SMEs. Meanwhile, trust, communication, empathy, and reciprocity indicate a significant positive relationship with nonfinancial performance of SMEs. To the best of the authors’ knowledge, this is the first study to provide an interesting avenue to understand the relationship between an entrepreneur support agency and entrepreneurs to work on synergistic relationship approaches in order to remain sustainable in the market. This study has also drawn specific implications for SMEs and government agencies for entrepreneur and policy planning to coordinate appropriate entrepreneurship development programs and strengthen the entrepreneurship ecosystem.45 91