The issue of fewer women in leadership positions in public relations is of undeniable significance when it comes to the definition of gender and how it restricts women in public relations. There is very little research on female experiences and their actual roles, even though women work in public relations in large numbers (Topic, M., 2023). As there are not enough women in leadership roles, there may be less room for them to rise. Subsequently, Dato Seri Anwar Ibrahim, Malaysia’s 10th Prime Minister (2023), states that discrimination against women is still pervasive and that women are routinely passed over for leadership positions. Dato Seri Anwar Ibrahim, Malaysia’s 10th Prime Minister, also states that his government would work to increase the percentage of women in decision-making positions within government-affiliated businesses, investment firms, and Minister of Finance-incorporated businesses by 2025. Hence, this study intends to employ qualitative methodology through in-depth interviews with women in government-based organizations, specifically in the PR department, to explore the leadership traits and qualities women in the field believe are necessary to advance into leadership roles. The research objective will align with the Malaysia Madani framework.