Malaysia merupakan negara berbilang kaum yang mempunyai populasi Muslim sebagai majoriti. Menurut bancian pada tahun 2020, kira-kira 63.5 peratus daripada 32.4 juta populasi rakyat Malaysia adalah beragama Islam. Keadaan ini telah menarik para penggiat industri untuk menghasilkan produk halal yang pelbagai seterusnya meningkatkan persaingan di kalangan mereka. Pelbagai cara pemasaran telah digunakan bagi menarik perhatian pengguna termasuklah dengan menggunakan nama atau atribut Islam di dalam pemasaran produk halal tersebut. Timbul persoalan sama ada unsur-unsur Islam ini bebas digunakan tanpa sebarang kawalan oleh pihak berkuasa agama di Malaysia serta apa perspektif Islam tentang isu ini. Objektif kertas kerja ini adalah meneliti fatwa-fatwa yang sedia ada di Malaysia berkaitan dengan isu tersebut. Bagi menjawab persoalan ini, fatwa -fatwa sedia ada adalah dirujuk memandangkan Institusi Mufti memainkan peranan penting dalam membuat undang-undang berkaitan hal ehwal Islam. Kajian ini merupakan kajian kualitatif menggunakan kaedah keperpustakaan dengan meneliti himpunan fatwa-fatwa sedia ada sama ada yang telah digazetkan atau tidak. Terdapat kelompongan dari sudut fatwa yang dapat memberi jawapan khusus mengenai status penggunaan ini serta sejauh mana praktik ini dibenarkan. Oleh yang demikian, berdasarkan kaedah sadd az-zariah, bagi menjaga kesucian agama Islam, satu fatwa atau garis panduan adalah diperlukan bagi mengawal penggunaan atribut Islam dalam pemasaran produk halal.

Small and Medium Enterprises (SMEs) play an important supportive role in the Malaysian economy. In capturing this market segment, Islamic banks offer various banking products to cater SMEs' needs in daily business transactions. This research examines their perception towards the banking products offered which includes a study on their level of acceptance, knowledge, factors considered important in bank selection, current marketing strategy and customer satisfaction in Islamic banking. The research adopted a survey-based approach in collecting the data by distributing a set of selfadministered questionnaires to the potential SMEs. A total of 180 SMEs from Federal Tenitory of Kuala Lumpur, Selangor and Negeri Sembilan participated in this research. The results indicate that majority of the SMEs still do not consider the Islamic banks as the most desirable financial institution. The less effective marketing strategy has been identified as one of the reasons contributing to the low acceptance of products offered. It is also found that variances in the SMEs profiles infleunce their perception towards Islamic banking. The research concludes with some recommendations to be adopted in enhancing the effectiveness of Islamic banks marketing strategy.

This research attempts to study the applicability of the proposed Harm Reduction Programme from the perspective of SharFah. This programme launched by the Ministry of Health is a as an effort to curb the spreading of HIVIAIDS in the country. This programme which includes the needle and syringes exchange programme and the free condom programme ignites much controversies among Muslim. Thus, this study attempts to confirm any SharTah rulings applicable in justifying this proposed solution. The principle of 'darrlrat' and the principle of 'rnaglahah' are used to justify the applicability of this programme. The researchers also rely on the information and material collected from primary data and secondary data collected from the Ministry of Health, journals, websites and others. The analytical study is made accordingly. The study found that the proposed programme is suitable to be implemented based on the principle of 'darirat ' and the principle of 'maglahah '. In this case, the 'maglahah ' (interest) of the family will be protected. It is also believed that by tolerating lesser harm, a greater harm will be eliminated. This study also supports the proposed programme provided that it is the last resort after any other means to reduce HIVIAIDS cases have taken place. However, the permissibility of the said programme is only valid if certain conditions are met. This research is believed to be able to provide solutions to clear the doubts concerning Harm Reduction Programme. It is also hoped that it will be a significant reference and guide to the authority to implement the proposed programme in order to curb the increasing number of HIVIAIDS in Malaysia and at the same time the implementation is in accordance with the spirit of Shari'ah.

The vast number of Muslim consumers in Malaysia, which accounts for 63.5% of the total Malaysian population, offers a vast market segment to food producers—the food producers employ various marketing strategies to compete in the market. Among the strategies employed is the use of Islamic attributes in marketing activities. Food product marketers used Islamic attributes such as Muslim names, pictures, emblems, Quranic verses, and Hadith in their marketing campaigns. The free use of the Islamic attributes has drawn attention to knowing the Islamic perspective of the use. Through in-depth interviews, this research paper aimed to reveal the views of 7 Shariah experts in a rich and contextualized account of using Islamic attributes in food product marketing. The experts were selected through purposive and snowball sampling methods. Thematic analysis was used to analyze the data, which resulted in the emergence of six themes in this study. These themes include (1) protection of Islamic honor and dignity, (2) prohibition of using Islam for personal gain, (3) prohibition of unjust practices, (4) prohibition of superstitious or syirik acts, (5) promotion of good business practices, and (6) promotion of a healthy diet, revealing the Islamic perspective on its use. This study contributes knowledge to Islamic marketing and the rulings on using Islamic attributes according to the Shariah principle. This research sheds light on the ethical implications of using Islamic attributes in scholarly and marketing domains. Further, this research explores the triangulation method of data analysis and validity via Shariah and socioresearch.