Graduate entrepreneurs and entrepreneurial graduates are two focal concerns of the Ministry of Education of Malaysia due to the increasing rate of unemployment in Malaysia. A study conducted by Centre of Student Entrepreneurship Development at Universiti Sains Islam Malaysia (USIM) and the Office of Alumni Management USIM is aimed at understanding the non-business graduates' attempts towards entrepreneurial activities. Semi-structured interviews were conducted to a number of 25 USIM alumni entrepreneurs. This study is expected to assist the university as well as the Government in intensifying efforts to encourage more students to entrepreneurship activities as their career path upon graduation. (C) 2015 The Authors. Published by Elsevier Ltd.

Advertising is an expression of cultural values, and by applying religious elements, it does effect consumer's purchasing behaviour. The effectiveness of television advertising as the medium of communication may affect the purchasing behaviour among Muslim women in order to practice Islam as a way of life. Marxis theory (McFall, 2002) has been used in this research to study the relationship between the people and the object (advertisement). The outcome of this study to see the relationship between the impact of Islamic branding of products and services and the purchasing decisions of modern Malay Muslim women in Kuala Lumpur, Malaysia. (C) 2015 The Authors. Published by Elsevier Ltd.