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  1. Home
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Browsing by Subject "& Malaysian Youths"

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    Publication
    Kegunaan dan Kepuasan Portal Berita dalam Kalangan Belia Malaysia
    (Penerbit UKM, 2016)
    Lee Kuok Tiung
    ;
    Aisah Meri
    ;
    Liana Mat Nayan
    ;
    Siti Suriani Othman 
    Kajian eksploratori ini bertujuan mengenalpasti faktor pendorong dan kepuasan yang diperolehi daripada penggunaan portal berita dalam kalangan belia di Malaysia menerusi tiga perbincangan kumpulan fokus dan satu forum dalam media sosial di antara bulan Mac hingga Mei 2015. Dapatan kajian mendedahkan peningkatan populariti telefon pintar merupakan penyumbang utama belia memilih untuk mengakses kepada berita dalam portal berita berbanding saluran lain seperti televisyen, akhbar dan radio. Faktor pengaruh kawan telah mendorong mereka untuk turut memiliki telefon pintar yang mana telah melahir suatu trend penggunaan media yang baharu khususnya memudahkan mereka berkongsi maklumat dan bertukar pendapat. Portal berita Bahasa Melayu dan bahasa Inggeris akhbar arus perdana merupakan pilihan utama informan. Faktor utama yang dikenalpasti mendorong belia menggunakan portal berita adalah mudah, pantas, menjimatkan kos, fleksibel, mudah diakses, mengisi masa lapang, pembelajaran, mengetahui isu-isu semasa, dan keunikan portal berita itu sendiri. Mereka berasa lebih berpuas hati dengan portal berita kerana lebih mudah dan cepat untuk memperolehi maklumat tambahan yang diingini menerusi enjin pencarian seperti Google. Ciri-ciri berita dalam portal berita yang dipautkan dengan video kejadian selain berita-berita berkaitan yang lain menjadi daya penarik kepada belia memilih portal berita di samping tabiat golongan belia yang suka berkongsi informasi yang menarik dengan rakan-rakan menerusi aplikasi seperti WhatsApp. Bagi penuntut universiti, kesukaran mengakses kepada saluran-saluran media tradisional menyumbang kepada pemilihan portal berita. Perkhidmatan wifi yang disediakan secara percuma dalam kawasan kampus untuk pelajar menjadi sebab utama pemilihan portal berita. Bagi belia yang telah bekerja pula kekangan masa menjadi pendorong utama mereka memilih portal berita. Secara keseluruhannya dapat disimpulkan tabiat pencarian dan perkongsian maklumat itu masih sama, hanya bentuk berita yang diakses telah berubah kepada pendekatan yang lebih mudah dan jimat.
      26  79
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    Publication
    Uses And Gratifications Of News Portal Among Malaysian Youths
    (NATL Univ Malaysia, Fac Social Sciences & Humanities, 2016)
    Tiung, LK
    ;
    Meri, A
    ;
    Nayan, LM
    ;
    Othman, SS
    The purpose of this exploratory study is to identify motivations and gratifications from the uses of news portals among Malaysia youths through three focus group discussions and a forum in social media that was carried out from March to May 2015. Findings reveal that the rise of the smartphones popularity has contributed tremendously to the youth's preference to access to the online news portal compare to television, newspapers, and radio. Friends' influence and the usefulness of smartphones itself has contributed to the new trend of media usage by which saw it is easier for them to share and exchange information. The Malay and English mainstream newspapers news portal are informant preference choice. The main reasons behind informants choosing the news portal are because it is easy, fast, cost-saving, flexible, easy to access, leisure time activity, education, follow current issues, and uniqueness of the news portal itself. They are satisfied with the news portal because it is faster and easier to access to the additional information when it's required through the search engine such as Google. The characteristics of the news portal itself that are linked to the video and related news emerge as the attraction to the youth beside it is easier to share the information with their friends through social media such as WhatsApp. For the university students, the difficulty of access to the traditional media in the campus encouraged them to choose news portal. The free wifi in the university also plays significant role why they prefer news portal. As for the working group, the time constraint is seen as the main factor contribute to the uses of online news. Overall it is seen that the information seeking behaviors is still there but the form of the news changed to approach that is much easier and cheaper.
      15
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