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Does the relationship marketing orientation of an entrepreneur support agency improve performance Evidence from small- and medium-size enterprises in Malaysia

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dc.contributor.authorNor Asiah Omaren_US
dc.contributor.authorHasnan Md. Arisen_US
dc.contributor.authorMuhamad Azrin Nazrien_US
dc.contributor.authorTaslima Jannaten_US
dc.contributor.authorSyed Shah Alamen_US
dc.date.accessioned2024-05-28T05:58:38Z
dc.date.available2024-05-28T05:58:38Z
dc.date.issued2022
dc.date.submitted2022-7-27
dc.descriptionPLoS ONE 17(6): e0269319.en_US
dc.description.abstractEntrepreneur support agencies are highly important in the development of small-and medium-size businesses of entrepreneurs. There are a number of studies on support agencies, but studies on entrepreneurial performance from the perspective of a relationship marketing orientation (RMO) between support agencies and entrepreneurs are lacking. This study aimed to investigate the hypothesized relationships between the RMO of an entrepreneur support agency and the financial and nonfinancial performances of small- and medium-size entrepreneurs (SMEs). A total of 276 valid SMEs survey responses based on purposive sampling were collected and analyzed using partial least squares structural equation modeling (PLS-SEM). Findings indicate that trust and reciprocity are the significant factors to financial performance of SMEs. Meanwhile, trust, communication, empathy, and reciprocity indicate a significant positive relationship with nonfinancial performance of SMEs. To the best of the authors’ knowledge, this is the first study to provide an interesting avenue to understand the relationship between an entrepreneur support agency and entrepreneurs to work on synergistic relationship approaches in order to remain sustainable in the market. This study has also drawn specific implications for SMEs and government agencies for entrepreneur and policy planning to coordinate appropriate entrepreneurship development programs and strengthen the entrepreneurship ecosystem.en_US
dc.identifier.citationOmar NA, Md. Aris H, Nazri MA, Jannat T, Shah Alam S (2022) Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia. PLoS ONE 17(6): e0269319. https://doi.org/10.1371/journal.pone.0269319en_US
dc.identifier.doi10.1371/journal.pone.0269319
dc.identifier.epage24
dc.identifier.issn1932-6203
dc.identifier.issue6
dc.identifier.other2085-30
dc.identifier.spage1
dc.identifier.urihttps://journals.plos.org/plosone/article?id=10.1371/journal.pone.0269319
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/6895
dc.identifier.volume17
dc.language.isoenen_US
dc.publisherPLOS ONEen_US
dc.relation.ispartofPLoS ONEen_US
dc.titleDoes the relationship marketing orientation of an entrepreneur support agency improve performance Evidence from small- and medium-size enterprises in Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

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