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How Analytical Hierarchy Process Prioritizing Internet Banking Influencing Factors? A Research Study

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dc.contributor.authorKhairi Azhar Azizen_US
dc.contributor.authorSalfarina Abdullahen_US
dc.contributor.authorMarzanah A. Jabaren_US
dc.contributor.authorRozi Nor Haizan Noen_US
dc.contributor.authorNur Ilyana Ismarau Tajuddinen_US
dc.date.accessioned2024-05-28T06:42:40Z
dc.date.available2024-05-28T06:42:40Z
dc.date.issued2023
dc.date.submitted2023-10-18
dc.descriptionInternational Journal of Electrical and Computer Engineering Volume 13 Issue 6 Page (6646-6653)en_US
dc.description.abstractInternet banking is a method for conducting financial transactions online that makes use of the internet as a platform. Customers could transact at any time and from any location. Numerous aspects relating to the adoption of internet banking have been analyzed and studied in recent in-depth studies from the literature. This paper will merge these numerous predefined factors into a model by drawing on the various ideas related to the acceptance model. It was decided to adapt the analytical hierarchy process (AHP) method for finding the important numerous components for the model. The finest mathematical calculation method is AHP, which enables decision-makers to prioritize their ranking in order to satisfy various criteria. The goal of this research is to rank the elements that influence the use of online banking. Three main factors such as technical information, website and service availability were chosen as the main factors of the model based on the literature review. Sub-factors such as ease of use, responsiveness, privacy, reliability, security, communication and efficiency were also suggested and combined into a single integrated framework. Utilizing the systematic literature review (SLR) methodology, several factors were found. As a result, the article will enhance understanding of the unique elements supporting the adoption of internet banking.en_US
dc.identifier.doihttp://doi.org/10.11591/ijece.v13i6.pp6646-6653
dc.identifier.epage6653
dc.identifier.issn2088-8708
dc.identifier.issue6
dc.identifier.other2485-15
dc.identifier.spage6646
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/7630
dc.identifier.volume13
dc.language.isoen_USen_US
dc.publisherInstitute of Advanced Engineering and Science (IAEen_US
dc.relation.ispartofInternational Journal of Electrical and Computer Engineeringen_US
dc.subjectAnalytic hierarchy process; internet banking acceptance; internet banking adoption; internet banking factors; multi-criteria decision-makingen_US
dc.titleHow Analytical Hierarchy Process Prioritizing Internet Banking Influencing Factors? A Research Studyen_US
dc.typeArticleen_US
dspace.entity.typePublication

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