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Organization's perspective of managing B2C e-Commerce implementation: Lessons from fashion and apparel business in Malaysia

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dc.Conferencecode129826
dc.Conferencedate16 July 2017 through 17 July 2017
dc.Conferencename5th International Conference on Research and Innovation in Information Systems, ICRIIS 2017
dc.contributor.affiliationsFaculty of Science and Technology
dc.contributor.affiliationsUniversiti Teknologi Malaysia (UTM)
dc.contributor.affiliationsUniversiti Sains Islam Malaysia (USIM)
dc.contributor.authorParis D.L.en_US
dc.contributor.authorBahari M.en_US
dc.contributor.authorIahad N.A.en_US
dc.contributor.authorHashim H.en_US
dc.contributor.authorIsmail W.en_US
dc.date.accessioned2024-05-28T08:44:22Z
dc.date.available2024-05-28T08:44:22Z
dc.date.issued2017
dc.description.abstractThis paper proposes an organization's perspective of the business-to-customer (B2C) e-Commerce system implementation framework in Malaysian fashion and apparel business. The framework was developed based upon two in-depth case studies which were conducted in two fashion and apparel business in Malaysia. From the cross-cases, ten implementation factors (with its characteristics) that pertinent to the stages of Kotter's model have emerged. This includes factors of financial structure, e-Commerce compatibility, marketing strategy, customer analysis, e-Commerce relative advantages, rewards, e-Commerce maintenance, employee training, and e-Commerce re-engineering. Additionally, three implementation actors - e-Commerce champion, system moderator and vendor, involved in the respective stages of the implementation process. Finding of this study suggests that all the ten factors and the three implementation actors are the ingredients that organizations should not be overlooked when B2C e-Commerce implementation initiative is considered. � 2017 IEEE.
dc.description.natureFinalen_US
dc.identifier.ArtNo8002541
dc.identifier.doi10.1109/ICRIIS.2017.8002541
dc.identifier.isbn9781510000000
dc.identifier.issn23248149
dc.identifier.scopus2-s2.0-85029933627
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85029933627&doi=10.1109%2fICRIIS.2017.8002541&partnerID=40&md5=fea6c2aee3a0bafe5b68d1f3ef895128
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/9377
dc.languageEnglish
dc.language.isoen_US
dc.publisherIEEE Computer Societyen_US
dc.relation.ispartofInternational Conference on Research and Innovation in Information Systems, ICRIIS
dc.sourceScopus
dc.subjectBusiness-to-Customer (B2C)en_US
dc.subjectE-Commerceen_US
dc.subjectImplementation processen_US
dc.subjectKotter's modelen_US
dc.subjectOrganization's perspectiveen_US
dc.subjectCommerceen_US
dc.subjectInformation systemsen_US
dc.subjectMarketingen_US
dc.subjectMetadataen_US
dc.subjectPersonnel trainingen_US
dc.subjectSalesen_US
dc.subjectApparel businessen_US
dc.subjectBusiness to customersen_US
dc.subjectCustomer analysisen_US
dc.subjectE-commerce systemsen_US
dc.subjectEmployee trainingen_US
dc.subjectFinancial structuresen_US
dc.subjectImplementation processen_US
dc.subjectMarketing strategyen_US
dc.subjectElectronic commerceen_US
dc.titleOrganization's perspective of managing B2C e-Commerce implementation: Lessons from fashion and apparel business in Malaysia
dc.typeConference Paperen_US
dspace.entity.typePublication

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