Publication:
Negotiating The Needs And Readiness Of Pondok Warga Emas As An Islamic Tourism Destination In Malaysia

dc.contributor.authorNorhayati Rafida, A. R.en_US
dc.contributor.authorNorailis, A. W.en_US
dc.contributor.authorSiti Zubaidah, M.en_US
dc.contributor.authorNorfaizah Nadhrah, A.en_US
dc.contributor.authorNoor Azrina, Y.en_US
dc.date.accessioned2024-05-28T03:34:56Z
dc.date.available2024-05-28T03:34:56Z
dc.date.issued2020
dc.date.submitted30/6/2020
dc.descriptionVolume :24 Issue :6en_US
dc.description.abstractSince 1985, Malaysia has become a popular tourist destination and experienced consistent annual growth in foreign tourist. In parallel with the growth of Islamic tourism destinations, this study views Pondok Warga Emas (senior homes) (PWE) as a business opportunity for Islamic tourism in Malaysia. PWE has been increasing in number and demand, which leads to the question: to what extent can PWE become an Islamic tourism destination in Malaysia? What are the potential needs and readiness level of PWE? This study thus identifies the needs and assesses the readiness of PWE as an Islamic tourism destination in Malaysia. A qualitative approach is employed and data are obtained through in-depth interviews with the management of PWE and travel agencies that are randomly chosen from Selangor, Kelantan, Kedah, Johor and Perak. The collected information is analyzed using content and framing analysis. The needs are found to be emphasized on shariah compliance, tour packages and Islamic tourism itself, while the readiness refers to the content, fees, authority/monitoring and use of social media for marketing purposes. A further examination is suggested to include foreign tourists and publics on the potential marketability of PWE as an Islamic tourism destination in Malaysia.en_US
dc.identifier.epage10876
dc.identifier.issn1475-7192
dc.identifier.issue6
dc.identifier.spage10862
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/4733
dc.identifier.volume24
dc.language.isoen_USen_US
dc.publisherHampstead Psychological Associatesen_US
dc.relation.ispartofInternational Journal of Psychosocial Rehabilitationen_US
dc.subjectNegotiation; Needs; Readiness; Pondok Warga Emas; Islamic Tourismen_US
dc.titleNegotiating The Needs And Readiness Of Pondok Warga Emas As An Islamic Tourism Destination In Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

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