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Exploring internationalization of Halal Taiwan: Analysis of Taiwan's halal food products in Malaysia

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dc.contributor.authorMuhamad, Nur Sa'adahen_US
dc.contributor.authorAdham, Khairul Akmaliahen_US
dc.contributor.authorSaid, Mohd Fuaaden_US
dc.contributor.authorNasir, Nadiah Mahmaden_US
dc.date.accessioned2024-05-29T03:26:23Z
dc.date.available2024-05-29T03:26:23Z
dc.date.issued2020
dc.description.abstractTaiwan is one of the emerging players in the global halal industry. Since the launching of its New Southbound Policy in late 2016, the country has been aiming to move rapidly into the lucrative global halal markets through its brand of Halal Taiwan. However, thus far, the current state of its halal campaign in the international market is not yet identified. This study intends to fulfill this gap by exploring the internationalization of Taiwanese halal-certified food products that are exported to Malaysia. This qualitative study observed the availability of made in Taiwan halal food products at thirteen supermarkets and convenient stores in Kuala Lumpur and greater Klang Valley in Malaysia, as well as on two major online shopping platforms. The study found that the internationalization strategy of Taiwanese halal food products in Malaysia is characterized by the offering of product variety mainly for impulse purchase with high affordability. However, in terms of number and range of products, as well as the establishment of brand identity, it is found that Taiwan is lacking behind South Korea and Japan. The latter two are Muslim-minority countries that fast becoming emerging players in the global halal market. Implications for policy and managerial practices are also discussed.en_US
dc.identifier.doi10.17576/geo-2020-1602-12
dc.identifier.epage163
dc.identifier.issn2180-2491
dc.identifier.issue2
dc.identifier.scopusWOS:000538080300012
dc.identifier.spage151
dc.identifier.urihttps://ejournal.ukm.my/gmjss/article/view/40126
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/12106
dc.identifier.volume16
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherUniv Kebangsaan Malaysia, Fac Social Sciences & Humanitiesen_US
dc.relation.ispartofGeografia-Malaysian Journal Of Society & Spaceen_US
dc.subjectinternationalizationen_US
dc.subjectTaiwanen_US
dc.subjectMalaysiaen_US
dc.subjecthalalen_US
dc.subjectfood producten_US
dc.subjectobservationen_US
dc.subjectsupermarketsen_US
dc.subjectconvenient storesen_US
dc.titleExploring internationalization of Halal Taiwan: Analysis of Taiwan's halal food products in Malaysiaen_US
dc.typeArticleen_US
dspace.entity.typePublication

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