Publication: A Review of Present and Future of Strategy of the Malaysian Micro Enterprises Food Services Industry
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Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Management and Muamalah International Islamic University College Selangor (KUIS)
Abstract
As the Covid-19 pandemic expands, businesses will need to discover new methods to cope with it. Lack of consumer access to food is the most serious danger to food security. In building effective strategies, policymakers and business leaders can benefit from exchanging expertise and learning from successful organizations. The goal of this study is to determine how micro businesses in Malaysia's food service sector responded to the epidemic, as well as the industry's future. The author began by doing a narrative literature review to investigate the paper's subject. The author created a review matrix in Microsoft Excel to critically evaluate the publications. Study objectives, techniques, samples, sample size, location, variables, outcomes, and future research are all included in the matrix. Although the pandemic has had a significant impact on businesses in a variety of ways due to a variety of social, cultural, economic, and environmental factors, policymakers and business leaders can benefit from experience sharing and learning from successful businesses in developing innovative and effective strategies to mitigate the pandemic's negative impact on business operations. Food safety and environmental well-being, as well as digital payment and marketing, were identified as potential solutions for the industry's future resilience.
Description
Vol. 12 No. 1 (2022)
Keywords
COVID-19, VUCA, Cloud Kitchen, Food Safety, Digitalization, Survival Strategy
Citation
Nooh, M. N. (2022). A Review of Present and Future of Strategy of the Malaysian Micro Enterprises Food Services Industry: Sorotan Strategi Masa Kini dan Masa Depan Industri Perkhidmatan Makanan Perusahaan Mikro di Malaysia. Journal of Management and Muamalah , 12(1), 25 - 35. Retrieved from https://jmm.kuis.edu.my/index.php/jurnal/article/view/113