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Cabaran Mengekalkan Kemampanan Radio Kampus di Universiti-Universiti di Malaysia dan Indonesia dalam Era Media Baharu

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dc.contributor.authorRosidayu Sabranen_US
dc.contributor.authorSuria Hani A. Rahmanen_US
dc.contributor.authorRosninawati Hussinen_US
dc.date.accessioned2024-05-29T08:08:53Z
dc.date.available2024-05-29T08:08:53Z
dc.date.issued2020-12
dc.descriptionVol. 23 No. 2 (2020): Journal of Islamic Social Sciences and Humanities (Special Issue)en_US
dc.description.abstractCampus radio or college radio is a non-commercial community-based radio, used as a training platform for university students. However, some campus radio were perceived as unproductive and managed unsystematically. Thus, leading to the campus community’s low interest in tuning in to the campus radio channel. This article addresses the challenges and measures taken in sustaining the broadcast of campus radio programmes. What kind of constraints does campus radio in Malaysia and Indonesia universities faced and the form of approaches they adopted to ensure the continuation of operation? In-depth interviews with ten members of production team across four campus radio stations in Malaysia and Indonesia were gathered. One of the key result highlights that financial constraints are central to the management of campus radio. The sense of belonging to their “alma mater‟, enticed participation among university alumni, which subsequently, contribute to the sustainability of campus radio in Malaysia and Indonesia. Programmes are mainly for generating knowledge and educational purposes. Programme content was reformed to suit funding and station promotion strategies to elevate radio listenership.en_US
dc.identifier.citationSabran, R., A. Rahman, S.H. and Hussin, R. 2020. Cabaran Mengekalkan Kemampanan Radio Kampus di Universiti-Universiti di Malaysia dan Indonesia dalam Era Media Baharu: Challenges of Campus Radio Sustainability at Malaysian and Indonesian Universities in New Media Era. ‘Abqari Journal. 23, 2 (Dec. 2020), 98-114. DOI:https://doi.org/10.33102/abqari.vol23no2.354.en_US
dc.identifier.doi10.33102/abqari.vol23no2.354
dc.identifier.doihttps://abqarijournal.usim.edu.my/index.php/abqari/article/view/354
dc.identifier.epage114
dc.identifier.issn2232-0431
dc.identifier.issne-ISSN 2504-8422
dc.identifier.issue2
dc.identifier.spage98
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/14325
dc.identifier.volume23
dc.language.isoenen_US
dc.publisherUSIM Pressen_US
dc.relation.ispartofJournal of Islamic Social Sciences and Humanities (Al-'Abqari)en_US
dc.subjectbroadcast management, campus radio, sustainability, Malaysia, Indonesia, new media.en_US
dc.titleCabaran Mengekalkan Kemampanan Radio Kampus di Universiti-Universiti di Malaysia dan Indonesia dalam Era Media Baharuen_US
dc.title.alternativeChallenges of Campus Radio Sustainability at Malaysian and Indonesian Universities in New Media Eraen_US
dc.typeArticleen_US
dspace.entity.typePublication

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