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The Effect of Reputable Companies TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A perspective from the Theory of Planned Behavior

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dc.contributor.authorMohammad Toufiqur Rahmanen_US
dc.contributor.authorHanim Misbahen_US
dc.contributor.authorSyadiyah Binti Abdul Shukoren_US
dc.date.accessioned2024-05-30T07:02:24Z
dc.date.available2024-05-30T07:02:24Z
dc.date.issued2021-07
dc.descriptionPage : 91-108en_US
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/17055
dc.language.isoenen_US
dc.publisherUniversiti Sains Islam Malaysiaen_US
dc.relation.conferenceE-PROCEEDINGS THE 9TH INTERNATIONAL ISLAMIC ECONOMIC SYSTEM CONFERENCE (I-iECONS 2021)en_US
dc.titleThe Effect of Reputable Companies TV Ads on Consumer Buying Decision of Fast-Moving Consumer Goods: A perspective from the Theory of Planned Behavioren_US
dc.title.alternativeI-iECONS 2021 - Theme 2; Business Managementen_US
dc.typeArticleen_US
dspace.entity.typePublication

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2021 I-iECONS