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Globalization, re-discovery of the Malay 'local,' and popular TV fiction through audience narratives

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dc.FundingDetailsMinistry of Higher Education, Malaysia,�MOHE: RACE,�RACE/F3/SSI2/USIM/5
dc.FundingDetailsThis work was supported by the Ministry of Education, Malaysia under Research Acculturation Collaborative Effort (RACE) Grant, RACE/F3/SSI2/USIM/5. We thank two anonymous reviewers. Errors are our own.
dc.citedby2
dc.contributor.affiliationsFaculty of Major Language Studies
dc.contributor.affiliationsUniversiti Sains Islam Malaysia (USIM)
dc.contributor.affiliationsUniversiti Kebangsaan Malaysia (UKM)
dc.contributor.authorMohd Muzhafar Idrusen_US
dc.contributor.authorHashim R.S.en_US
dc.contributor.authorRaihanah M.M.en_US
dc.date.accessioned2024-05-28T08:30:10Z
dc.date.available2024-05-28T08:30:10Z
dc.date.issued2016
dc.description.abstractThe proliferation of TV fiction can be partly explained by TV producers attuning their products to draw audience's attention. Narratives of love dominate the plots and almost always the good is pitted against the evil, rich against the poor - ultimately the good always wins. The formula may be clichéd, but in places where news of war, terrorism, diseases, violence, and conflicts usually prevail, respite from tumultuous realities of the world can often be found in popular TV fiction. Here, we study three popular Malay TV fiction, Julia, On Dhia, and Adam & Hawa to examine how TV fiction viewers relate to them through personal narratives and focus group interviews. Through their voices, we reveal that despite TV fiction viewers' constant preoccupation with Western-imposed globalization, the TV fiction set against the backdrop of globalization can encourage the viewers to re-route their ways to re-discover their imaginary 'good old days' that are often dismissed, neglected or forgotten.en_US
dc.description.natureFinalen_US
dc.identifier.doi10.17576/3L-2016-2202-03
dc.identifier.epage48
dc.identifier.issn1285157
dc.identifier.issue2
dc.identifier.scopus2-s2.0-84982864581
dc.identifier.spage31
dc.identifier.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84982864581&doi=10.17576%2f3L-2016-2202-03&partnerID=40&md5=4cd42cda2e21a60ab3e2d1114361342d
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/8936
dc.identifier.volume22
dc.languageEnglish
dc.language.isoen_USen_US
dc.publisherPenerbit Universiti Kebangsaan Malaysiaen_US
dc.relation.ispartofOpen Accessen_US
dc.relation.ispartof3L: Language, Linguistics, Literature
dc.sourceScopus
dc.subjectMalay 'local'en_US
dc.subjectPopular cultureen_US
dc.subjectPostcolonial literatureen_US
dc.subjectRe-discoveryen_US
dc.subjectTV fictionen_US
dc.titleGlobalization, re-discovery of the Malay 'local,' and popular TV fiction through audience narrativesen_US
dc.title.alternative3L Lang. Linguist. Lit.en_US
dc.typeArticleen_US
dspace.entity.typePublication

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