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Empowerment of SME’s sustainability in halal cosmetics’ ecosystem by diagnosing growth constraints

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dc.contributor.authorAdlin Masooden_US
dc.contributor.authorAisyah Zaidien_US
dc.date.accessioned2024-05-29T02:09:43Z
dc.date.available2024-05-29T02:09:43Z
dc.date.issued2021
dc.date.submitted2022-1-25
dc.description.abstractPurpose This study aims to identify and examine the growth constraints of the halal cosmetics ecosystem in which SMEs are operating in, with special focus on the situation in Malaysia. Design/methodology/approach The study adopted a qualitative methodology consisting of a systematic literature review and interviews with selected consumers and policymakers. The instruments were developed based on cybernetics and a systems-based approach, which allows for the understanding of the dynamics of growth variables in the halal cosmetics ecosystem. Based on data gathered, their relationships were mapped and major growth constraints were identified. Findings Cybernetics and systems approach coupled with growth diagnostics framework has enabled identification of comprehensive growth constraint variables for halal cosmetics ecosystem and mapping of growth constraints (variables) in a relationships network. The study found that the enforcement activities of the National Pharmaceutical Research Agency (Cosmetics Unit) directly affect five growth constraints and is associated with three other growth constraint variables; subsequently the most binding growth constraint. The relationship network derived from the mapping of the growth constraints indicated that changes in the behaviour of any element will affect the overall operations of the ecosystem. Research limitations/implications While the cosmetics industry is large and varied, this study is centred on halal colour cosmetics only. The growth constraint variables studied are those chosen by researchers and other growth constraints could be studied to guide policymakers. Future research can revolve around other halal cosmetics business sectors; impact of IR4.0 technology, COVID-19 pandemic impact; crisis and risk management issues, in the halal cosmetics industry. Practical implications The results derived from the cybernetics analysis affirms the “outside-in” marketing perspective, thus stakeholders should continuously monitor changes in the halal cosmetics ecosystem to ensure to ensure sustainability and profitability. Small and medium enterprises (SMEs) and policymakers can initiate pre-emptive actions by conducting simulations of various situations on the halal ecosystem. Social implications Enabled to simulate the effect of changes to the halal cosmetics ecosystem, stakeholders are able to take intervention initiatives, safeguard accessibility to halal cosmetics and make the halal cosmetics industry sustainable. Originality/value To the best of the authors’ knowledge, this is the first comprehensive research to identify the growth constraints of the halal cosmetics industry in Malaysia that focusses on three groups of stakeholders (consumers, SMEs and government institutions) concurrently. The growth constraints relationship network of the halal cosmetics ecosystem can be further used to simulate the impact of changes within the system.en_US
dc.identifier.citationMasood, A. and Zaidi, A. (2021), "Empowerment of SME’s sustainability in halal cosmetics’ ecosystem by diagnosing growth constraints", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-12-2020-0371en_US
dc.identifier.doi10.1108/JIMA-12-2020-0371
dc.identifier.epage23
dc.identifier.issn1759-0833
dc.identifier.issue10
dc.identifier.spage1
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/JIMA-12-2020-0371/full/html?skipTracking=true
dc.identifier.urihttps://www.scopus.com/record/display.uri?eid=2-s2.0-85118513136&origin=resultslist&sort=plf-f&src=s&st1=Empowerment+of+SME%e2%80%99s+sustainability+in+halal+cosmetics%e2%80%99+ecosystem+by+diagnosing+growth+constraints&sid=7245e5e9e5dff21f5bdb049ce28bda13&sot=b&sdt=b&sl=113&s=TITLE-ABS-KEY%28Empowerment+of+SME%e2%80%99s+sustainability+in+halal+cosmetics%e2%80%99+ecosystem+by+diagnosing+growth+constraints%29&relpos=0&citeCnt=0&searchTerm=#author-keywords
dc.identifier.urihttps://oarep.usim.edu.my/handle/123456789/10470
dc.identifier.volumeahead-of-p
dc.language.isoenen_US
dc.publisherEmerald Insighten_US
dc.relation.ispartofJournal of Islamic Marketingen_US
dc.subjectCOVID-19; Cybernetics analysis; Growth constraints; Halal cosmetics; Outside-in; Sustainabilityen_US
dc.titleEmpowerment of SME’s sustainability in halal cosmetics’ ecosystem by diagnosing growth constraintsen_US
dc.typeArticleen_US
dspace.entity.typePublication

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