Publication: Exposure on Online Da’wah Messages Toward Youth Social Media Users in USIM
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Faculty of Leadership & Management
Abstract
The shift in social media usage has revolutionised communication and the dissemination of messages, particularly in the realm of expressing religious convictions. Over
recent years, social media has become a powerful instrument for Islamic organisations and individuals engaged in da’wah, the initiative to foster awareness and appreciation of Islam. A noteworthy trend is the increasing focus on reaching out to the younger demographic, given their substantial presence across diverse social platforms. This study explores how the content of social media posting impact youth through a comprehensive investigation and analysis of online da’wah messages exposure on youth social media users. Utilising a quantitative approach, this research aims to identify contents in online da’wah messages that contribute to da’wah exposure and its impact to youth social media users in Universiti Sains Islam Malaysia (USIM). Through a rigorous questionnaire issued on 100 USIM students as respondents, this study advances the understanding of this topic and underscores its relevance in a broader context. Social media content based on platforms, formats, themes, and types has a significant impact to youth social media users in terms of their users and gratifications, positive experiences, presentation of self, also their active participations. Overall, this work not only addresses gaps in current research but also serves as a foundation for future inquiries into the exposure of online da’wah messages on youth social media users.
Description
E-Proceeding of 4th International Conference on Islam, Media and Communication (ICIMac 2024): “Communication & Digitisation in Madani Society”/ Muhammad Raqib Mohd Sofian, , Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker & Ihab Ahmed Ra’uf Awais.
5th March 2024
Organized by : Faculty of Leadership & Management
Keywords
Online Da’wah Messages, Youth, Social Media User.
Citation
Muhammad Raqib Mohd Sofian, Siti Suriani Othman, Safiyyah Sabri, Osama Kanaker, & Ihab Ahmed Ra’uf Awais (Eds.). (2024). In 4th International Conference on Islam, Media and Communication (ICIMac 2024) (pp. 1–501).